Swinburne student puts learning into practice at Bendigo Bank
Thursday 26 September 2019
- Marketing and Advertising student Natalie Collett is the first Swinburne student to undertake a 12-month professional placement with Bendigo Bank
- As part of her placement, Natalie works on Bendigo Bank’s marketing campaigns, including the strategy for the Community Bank® at Swinburne
- The experience allows Natalie to apply classroom learning and is deepening her understanding of marketing practice
Natalie is the first student to undertake a 12-month paid placement with Bendigo Bank as part of her professional degree, working as a marketing assistant.
As part of her placement, Natalie is working on Bendigo Bank’s marketing campaigns, including for the Community Bank® at Swinburne. This involves coordinating seminars and activations to grow awareness among Swinburne students and staff, as well as developing design briefs and writing copy for marketing collateral such as flyers, posters, postcards and digital signage.
Natalie is also involved in the media buying process for the bank’s national campaign, ‘The Better Big Bank’, and has learned how to evaluate media opportunities within regional Victoria and Tasmania to determine the channels with the greatest reach.
“I have had many opportunities to grow as a marketing professional in only a short time with Bendigo Bank,” says Natalie.
“The experience has allowed me to apply my learnings from Swinburne and deepen my understanding of marketing practice and strategic decision-making.”
Natalie has grown significantly as a marketing professional in only a short time working with Bendigo Bank.
The placement has given Natalie clarity in her career path, with the experience affirming that a marketing career is what she wants to pursue.
“The world of marketing is always evolving, so it’s hard to pinpoint the exact field of marketing I would like to work in, but I know after my time with Bendigo Bank, I will have the knowledge and confidence to make a positive impact in whatever I choose.”
Natalie is thankful to Bendigo Bank for providing her with this ‘special’ opportunity.
“Everyone I work with wants to ensure my experience is memorable and meaningful, and gives me the opportunity to share my ideas and grow each day,” she says.
“I’m excited for the remainder of my placement and to see where else this experience takes me.”
Bendigo Bank is offering two more 12-month paid placements for students to gain valuable industry experience while studying.
Community Bank® at Swinburne
In February, Swinburne partnered with Bendigo Bank to launch a Community Bank® at Swinburne.
Profits from the Community Bank® at Swinburne support the Swinburne community in a variety of ways, including scholarships, research funding and infrastructure projects.
Last month, the Community Bank® at Swinburne hub opened at the Hawthorn campus. The hub is open Monday to Friday 9.30am–5pm and is located in the Advanced Technologies Centre (ATC). Swinburne students and staff have access to a range of special offers and discounts.