Creating a career in fashion

Friday 4 December 2015

This image was taken for the 2015 change of preference campaign. Sophia studied a bachelor degree in digital media and marketing.

With digital and social media on the increase, Swinburne has allowed Sophia to have a competitive advantage.

I found the course to be very hands-on. We got to work with real clients pitching ideas, which I found to be a great experience.

It’s that time of the year when many year 12’s are considering what they will study next year. We’ve been speaking with Swinburne students to find out what advice they have for the next generation of university students. 

Sophia trusted her instincts and is now pursuing a career in the fashion industry. It all started with a bachelor degree studying digital media and marketing at Swinburne.

Sophia has never been the type to run with the pack. Despite endless opinions about what she should study and where, she fixed her sights on learning about both the business and creative sides of the fashion industry.

‘Most success stories start with someone following their passion,’ Sophia says. ‘At the end of the day it’s important to go with your gut.’

Sophia enrolled in a bachelor degree in digital media and marketing at Swinburne, and along the way started a fashion blog which has attracted thousands of followers.

With digital and social media on the increase, Swinburne has allowed Sophia to have a competitive advantage.

‘I found the course to be very hands-on. We got to work with real clients pitching ideas, which I found to be a great experience.’

Since graduating Sophia has set her sights on creating a more diverse and ethically sustainable fashion industry, drawing attention to the idea that ‘we are what we wear’.

‘There's pressure from everyone; family, friends and society. But you’ve got to remember, they're only looking at it from the outside in. It’s important to always be true to yourself. Do what you're good at and passionate about.’