Master of Media and Communication
Course handbook
General Information
Overview
Whether it’s creating podcasts, filming documentaries, or writing, the Master of Media and Communication gives you a broad skillset to advance in the industry. Enhance your production, digital technology, research, and project management knowledge with a specialisation. Upon graduating you’ll have completed an industry-based project, connecting you to the sector.
Study structure
To qualify for the award of Master of Media and Communication, students must complete 200 credit points.
- 7 core units of study (100 credit points) and
- 4 units from Specialisation 1 (50 credit points): Media Practice or Advanced Media Practice* and
- 4 units from Specialisation 2 (50 credit points): Advanced Media Practice**, Strategic Communication, or Social Media Management or another approved specialisation
Full-time study: 100 credit points/eight standard units of study per year
Part-time study: 50 credit points/four standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure.
Full-time study: 100 credit points/eight standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure.
| Units of study | Unit code |
|---|---|
| Core units | |
|
Social Media Analytics
Core unit, 12.5 credit points |
MDA80012 |
|
Data Analytics and Visualisation
Core unit, 12.5 credit points |
MDA80009 |
|
Media Industry Experience
Core unit, 25.0 credit points |
MDA80006 |
| Units of study | Unit code |
|---|---|
|
Video Production Practice
Specialisation unit, 12.5 credit points |
JOU60004 |
|
Audio and Broadcasting Practice
Specialisation unit, 12.5 credit points |
MDA60022 |
|
Writing for Social and Mobile Media
Specialisation unit, 12.5 credit points |
MDA70001 |
|
Multiplatform Media Production & Practice
Specialisation unit, 12.5 credit points |
MDA60002 |
| Units of study | Unit code |
|---|---|
|
Advanced Video Production and Practice
Specialisation unit, 12.5 credit points |
MDA70006 |
|
Advanced Audio and Broadcasting Practice
Specialisation unit, 12.5 credit points |
MDA70007 |
|
Immersive Media Experience
Specialisation unit, 12.5 credit points |
MDA80010 |
|
Social Media Branding and Engagement
Specialisation unit, 12.5 credit points |
MDA80007 |
| Units of study | Unit code |
|---|---|
|
Communications Management
Specialisation unit, 12.5 credit points |
COM60002 |
|
Public Relations: Reputation to Risk
Specialisation unit, 12.5 credit points |
PUB60001 |
|
Marketing Management
Specialisation unit, 12.5 credit points |
MKT60010 |
|
Advertising in the 21st Century
Specialisation unit, 12.5 credit points |
ADV80001 |
| Units of study | Unit code |
|---|---|
|
Writing for Social and Mobile Media
Specialisation unit, 12.5 credit points |
MDA70001 |
|
Social Media Branding and Engagement
Specialisation unit, 12.5 credit points |
MDA80007 |
|
Data Analytics and Visualisation
Specialisation unit, 12.5 credit points |
MDA80009 |
|
Social Media Analytics
Specialisation unit, 12.5 credit points |
MDA80012 |
Aims and objectives
Upon successful completion of the Master of Media and Communication, graduates will be able to:
- use technical and analytical approaches to analyse contemporary media industry issues in diverse contexts
- critically evaluate media texts using advanced knowledge of media and communications concepts and practices
- interpret and communicate concepts and professional practice methodologies to specialist and non-specialist audiences
- deliver independent and collaborative projects with autonomy, creativity and initiative, drawing on media production knowledge and skills
- synthesise and integrate professional, research and theoretical skills in media and communications to design and implement scholarly and practical projects
- apply high level ethical reasoning, professional responsibility and accountability to others in the execution of scholarly and practical projects.
Career opportunities
The Master of Media and Communication provides students with a broad range of theoretical and practical skills in media production. Students are equipped with a range of digital technology, professional development and project management skills that are applicable to diverse media organisations or independent media project work. Students have a choice of specialisations as well as the opportunity to work on a substantial industry-based media project that builds relationships with industry and external stakeholders.
Professional recognition
The Swinburne graduate attributes signify that Swinburne intends that its teaching programs assist all its graduates to be:
- capable in their chosen professional, vocational or study areas and have an ability to engage in critical enquiry
- entrepreneurial in contributing to innovation and development within their business, workplace or community
- effective and ethical in work, community situations and reasoning skills
- adaptable and able to manage change
- aware of local and international environments in which they will be contributing (e.g. sociocultural, economic, natural).
Maximum Academic Credit
The maximum level of credit that can be granted for the Master of Media and Communication is 100 credit points (normally eight units).
Admission criteria
Information about Swinburne's general admission criteria can be found at Admissions at Swinburne - Higher Education webpage.
Interested in the Master of Media and Communication?
From state-of-the-art facilities to opportunities to engage with industry – this course is designed with your future in mind. Let's get started.