Faculty of Business and Law

Customer Experience and Insight (CXI) Research Group

Our research solutions

CXI is a full-service research group that conducts leading-edge research which centres on customer experience to build customer-led strategy and innovation.

You can engage CXI for trends, research, and insight on consumers, categories, industries, and markets.

We work with organisations to generate powerful insights that aid in the development of optimal customer experiences, inform innovation, and lead to actionable strategies.

Benchmark

Measure performance relative to competitors and understand strengths and weaknesses.

Identify

Determine the customer journey and opportunities to reduce pains and enhance delights.

Educate

Explore emerging trends and best practice to inspire and inform business strategy and practice.

Develop

Uncover preferences, behaviour, and ideas to build and optimise solutions and innovations.