Overview

This unit of study will provide students with the knowledge and skills to identify, analyse or create an airline business model, including the financial, economic, marketing and management facets. Students will develop and integrate their understanding of underpinning elements such as yield and revenue management, route selection, fleet composition and maintenance to experience, evaluate and influence airline business dynamics.

Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Identify, appraise and discriminate key aviation business models and strategies
  • Explain and discuss principles of economics including supply and demand, market forces and competitive strategies in an aviation context
  • Interpret aviation company financial statements
  • Describe and compare aviation capital budgeting techniques and funding mechanisms
  • Explain and discuss key marketing concepts related to aviation such as yield management and service levels and delivery
  • Demonstrate initiative, creativity, critical and reflective thinking and judgement by applying ethical management principles and functions effectively in a dynamic simulation of the airline business environment, balancing commercial, legal and safety factors to optimise operational performance according to business priorities
  • Demonstrate effective professional communication in a simulation of a diverse, multidiscipline operational environment

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
Online
Directed Online Learning and Independent Learning		2.00 12 weeks 24
On-campus
Class		1.00 12 weeks 12
Unspecified Activities
Independent Learning		9.50 12 weeks 114
TOTAL150

Assessment

Type Task Weighting ULO's
Activity ReportGroup 20 - 30% 1,2,3,4,5,6,7 
Business PlanIndividual 20 - 30% 1,2,3,4,5,6 
PresentationGroup 20 - 30% 1,2,4,5,7 
Research ReportIndividual 20 - 35% 1,2,3,4,5 

Content

  • Financial Strategies
  • Working with Financial Statements
  • Capital Budgeting Techniques
  • Funding Mechanisms
  • Economic Strategies
  • Understanding Market Forces
  • Economics of Competition
  • Management Strategies
  • Business Models
  • Strategic Planning
  • Organisational Capability and Workforce Planning
  • Marketing Strategies
  • Market analysis, capacity controls and yield management
  • Marketing tools and reservations’ systems

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.