Driving digital engagement starts with getting to know ‘the network’.
Social media has revolutionised the way we interact in a digital environment. The job market and demand for skills in this area is rapidly expanding.
Studying social media offers opportunities to learn about different platforms, to explore how technology has transformed our way of communicating and to make sense of social media data. We provide a comprehensive understanding of social media within social, cultural and industry contexts. You’ll also learn how to analyse new and emerging media technologies, and learn how data drives our new digital landscape.
By the time you graduate, you’ll have the confidence and skills to apply your knowledge to the workplace. A wide range of careers can be found in the media and beyond, including telecommunications, television, digital marketing, not-for-profit roles and in major organisations that have a social media presence.
The Swinburne Advantage
We turn knowing into know-how.
We believe an undergraduate education must be about more than knowledge. In today’s competitive job market, it must be about true job readiness.
Work Integrated Learning is a key part of the Swinburne Advantage. It’s just a matter of choosing the opportunity that suits your future.
Choose from professional degrees, professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. There are also a range of other opportunities you can create.
You’ll build invaluable skills and confidence in knowing you have what it takes to land a job in your field by graduation.
We think it’s an approach that makes the adventure worth taking.
I’ve had amazing internships with incredible companies. I’m working in an industry placement as a Social Media Response Specialist at Optus. I’ve been able to use the skills learnt in my major, and have worked with the Digital Content team to create content for the Optus website.
Bachelor of Media and Communications (Professional), majoring in Social Media