Public Relations

Good news travels fast – learn how to build good relationships through innovative communication.

We believe relationship-building and good communication are a powerful part of everyday society, from saving lives during an emergency to persuasion in business partnerships. That’s why we offer public relations courses at Swinburne.

Public relations courses are an opportunity to explore how to create and implement innovative networking and communication strategies. We provide an understanding of the theory and practices involved in public relations work. You’ll also have the chance to gain effective skills in media writing, innovation communication, and campaign and event organisation through projects, agency work, events management and real-world campaign planning. It’s just a matter of choosing the units that suits the future you can picture.

By the time you graduate, you’ll have the confidence and skills to apply your knowledge to the workplace. Future careers can be found in public relations, corporate communications, celebrity publicity and management, brand management and more.

The Swinburne Advantage

We turn knowing into know-how.

We believe an undergraduate education must be about more than knowledge. In today’s competitive job market, it must be about true job readiness.

Starting in 2016, we’re expanding access to our Work Integrated Learning opportunities. It’s just a matter of choosing the opportunity that suits your future.

Choose from professional degrees, professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. There are also a range of other opportunities you can create.

You’ll build invaluable skills and confidence in knowing you have what it takes to land a job in your field by graduation.

We think it’s an approach that makes the adventure worth taking. See for yourself.
The Swinburne Advantage. Available to all new undergraduate students from 2016.

public relations student Ally Avitabile looking at social media analytics on a screen at NAB banks

Student story

ALLY ANALYSES #BUDGET2016

When the #Budget2016 hashtag was across Twitter, Public Relations student, Ally Avitabile, was monitoring the social activity overnight and watching the campaign unfold. It’s all part of her role as Social Media Analyst at NAB – a role she’s scored as part of her Professional Placement.

“Gain as much experience in your field as possible, says Ally. "The contacts you make are invaluable."

Public relations courses

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