Digital Advertising Technology

Gaining technical skills in digital advertising and digital marketing means working with an industry leader.

We recognise there’s a global shortage of graduates who have mastery of digital advertising and digital marketing technologies and applications. That’s why we offer digital advertising technology at Swinburne.

Digital advertising technology is an opportunity to develop the wide range of practical skills needed to operate in the digital marketing and digital advertising fields. We’ve worked with Adobe to develop courses that provide you with direct access to industry-leading Adobe Marketing Cloud applications and training curriculum. You’ll learn to use these applications for social media marketing, video marketing, digital analytics, web and mobile content development, and programmatic cross-channel marketing. You’ll also develop the skills needed to produce cutting-edge digital marketing content including graphics, video, audio, augmented reality (AR) and virtual reality (VR).

By the time you graduate, you’ll have the confidence and skills to produce targeted content, evaluate analytics and manage campaigns. Future careers can be found in digital advertising, digital marketing, user experience (UX) design, search marketing, search engine optimisation (SEO) and web analytics.

Connect with Adobe

Swinburne has partnered with Adobe in a world first through our major in digital advertising technology.

Learn more about the Bachelor of Media and Communication with a major in Digital Advertising Technology

An example of Adobe Marketing Cloud is shown on a computer screen.

Trusted by industry


This course integrates Adobe Marketing Cloud software, recognised as a leader by top analyst firms and used in creative agencies, marketing teams and digital consultancies around the world.

Students are trained to undertake tasks in areas including digital analytics, search marketing, social media marketing and video marketing.

The Swinburne Advantage

We turn knowing into know-how.

We believe an undergraduate education must be about more than knowledge. In today’s competitive job market, it must be about true job readiness.

Starting in 2016, we’re expanding access to our Work Integrated Learning opportunities. It’s just a matter of choosing the opportunity that suits your future.

Choose from professional degrees, professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. There are also a range of other opportunities you can create.

You’ll build invaluable skills and confidence in knowing you have what it takes to land a job in your field by graduation.

We think it’s an approach that makes the adventure worth taking. See for yourself.
The Swinburne Advantage. Available to all new undergraduate students from 2016.

Joanne Hajjar accepting graduation scroll from Chancellor Graham Goldsmith

Be Challenged

Study a Bachelor of Arts and take part in the Grand Challenges final-year project where you can explore innovative solutions to contemporary issues facing society. Joanne Hajjar (pictured) researched Housing Affordability in Australia, working with experts and other students to develop potential new policies.

Conducted in collaboration with the Centre for Urban Transitions, the Grand Challenges project will hone your research and teamwork skills and sharpen your confidence.

Digital advertising technology courses

Sorry, there are no courses available in this category.