Typography for Print and Interactive Publication
Duration
- One Semester or equivalent
Contact hours
- 36 Hours per Semester
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
| Hawthorn Higher Ed. Semester 1 |
Hawthorn Higher Ed. Semester 2 | |
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
| Swinburne Online Teaching Period 1 |
Swinburne Online Teaching Period 3 | |
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
BA-DESCMN3S - Bachelor of Design (Communication Design)
BB-DCDBUS - Bachelor of Design (Communication Design)/Bachelor of Business
BA-DES - Bachelor of Design
BB-DESBUS - Bachelor of Design/Bachelor of Business
Aims and objectives
1. Identify the core principles of typographic layout and document hierarchy for both digital and print publication.
2. Apply industry standard software to a digital and print publication project, observing relevant typographic, informational and publication design conventions.
3. Research and devise design solutions that demonstrate high-level knowledge of typographic and interaction design.
4. Evaluate the effectiveness of different design approaches in diverse digital environments.
5. Develop a publication design that balances the requirements of a target audience with the aesthetic and technical characteristics of digital and print publication.
6. Understand and correctly apply the technical terminology related to interactivity and digital publishing.
Courses with unit
BB-DESMCMN Bachelor of Design/Bachelor of Media and Communication
MN-COMDES2 Communication Design
BA-DESCMN3S Bachelor of Design (Communication Design)
BB-DCDBUS Bachelor of Design (Communication Design)/Bachelor of Business
BA-DES Bachelor of Design
BB-DESBUS Bachelor of Design/Bachelor of Business
BA-EDUSEC Bachelor of Education (Secondary)
BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This unit involves up to 150 hours of work including:
| Type | Hours per week | Number of Weeks | Total |
| Face to Face Contact |
|
|
|
| Tutorial | 3 hours | 12 weeks | 36 hours |
| Specified Learning Activities |
|
|
|
| Site visits | 1 hour | 3 weeks | 3 hours |
| Sharing interactive publications online | 1 hour | 3 weeks | 3 hours |
| Blackboard: review learning resources | 1 hour | 12 weeks | 12 hours |
| Unspecified Learning Activities | Recommended |
|
|
| Independent research and visual reference | 3 hours | 12 weeks | 36 hours |
| Individual project work | 5 hours | 12 weeks | 60 hours |
| TOTAL |
|
| 150 hours |
Assessment
| Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
| Project 1 – Print publication and journal | Individual | 50% | 1-5 |
| Project 2 – Interactive publication and journal | Individual | 50% | 1-6 |
General skills outcomes
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Content
• Grids, proportions, page layout and document structure for print and interactive publication design outcomes.
• Construction of complex multi-page documents and multi-level interactive publication design outcomes.
• Information, interface and visual graphics in an interactive publication environment.
• Use of digital print and interface design software.
• Typographic conventions and specification for the web.
Study resources
- Reading materials.