Typography
Duration
- One Semester or equivalent
Contact hours
- 36 hours
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online Teaching Period 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
BA-ARC Bachelor of Design (Architecture)
OR
Admission into Bachelor of Design Courses (including double degrees)
OR
BA-DID Bachelor of Innovation and Design
OR
BB-DESBUS Bachelor of Design/Bachelor of Business
OR
BB-DESMCMN Bachelor of Design/Bachelor of Media and Communication
Aims and objectives
2. Apply typographic expression and visual experimentation appropriately to the context in which it is used
3. Apply typographic classification and conventions to achieve effective sequential or structured communication for a variety of contexts
4. Report on the research and design development in typographic projects to achieve communication objectives
5. Construct complex narrative and interrelated designs and layouts with type and image
6. Appraise and reflect on the effectiveness of the design and development of typographic outcomes in relation to communication objectives
Courses with unit
BA-ARC Bachelor of Design (Architecture)BA-DES/BA-DESS Bachelor of Design
BA-DID Bachelor of Innovation and Design
BB-DESBUS Bachelor of Design/Bachelor of Business
BB-DESMCMN Bachelor of Design/Bachelor of Media and Communication
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On-campus Studio | 3 | 12 | 36 |
Specified Activities Various | 2 | 12 | 24 |
Unspecified Activities Independent learning | 7.5 | 12 | 90 |
TOTAL | 150 hours |
Swinburne Online
Type | Hours per week | Number of Weeks | Total |
Online Directed Online Learning and Independent Learning | 12.5 | 12 | 150 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Project 1 | Individual | Pass/Fail | 1, 2, 4, 6 |
Project 2 | Individual | Pass/Fail | 1, 2, 3, 4, 6 |
Project 3 | Individual | Pass/Fail | 1, 2, 3, 4, 5, 6 |
Content
- Using typography to form and achieve communication objectives
- Type history and development, terminology, conventions and technology
- Type form, families and classification
- Type legibility and expression
- Information and typographic hierarchies, composition, spatial manipulation and layout
- Grids, proportions, page and document structure for print
- Typesetting using InDesign multipage functions
- Publication design contexts, standards, conventions and innovations
Study resources
- Reading materials.