Social Media Networks and Communities
Duration
- One Semester or equivalent
Contact hours
- 12 Hours face to face + blended
On-campus unit delivery combines face-to-face and digital learning.
2024 teaching periods
| Hawthorn Higher Ed. Semester 2 |
||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
This unit examines the communication practices within groups and communities that exist predominantly on social media platforms. They will critically analyse network and community formation on social media and how these work on an individual, collective level and within broader media ecologies. Students will present research and analysis about the cultural, political and technological aspects of online social lives and their connection with mediated and lived experiences.
1. Describe and reflect on key theoretical approaches to social media networks and communities
2. Identify political, cultural, social and technological aspects and impacts of social media networks and communities
3. Apply research and critical analysis to the communication practices of online groups and their potential social impacts
4. Present critical reflection of ethical responsibilities for communication
Unit Learning Outcomes (ULO)
Students who successfully complete this unit will be able to:
2. Identify political, cultural, social and technological aspects and impacts of social media networks and communities
3. Apply research and critical analysis to the communication practices of online groups and their potential social impacts
4. Present critical reflection of ethical responsibilities for communication
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
Live Online Lecture | 1 | 12 | 12 |
| On Campus Class (Tutorial) | 2 | 12 | 24 |
| Specified Activities Various | 5 | 12 | 60 |
| Unspecified Activities Various | 4.5 | 12 | 54 |
TOTAL | 150 hours |
Assessment
| Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
| Analysis | Individual | 30% | 2,3,4 |
| Case Studies | Individual | 40% | 1,3,4 |
| Presentation | Individual | 30% | 1,2,3,4 |
Content
- Communication and cultural practices within social media groups and communities
- Experimenting with social media affordances to engage ethically with communities
- Cultural, political and technological aspects of online social lives and their connection with mediated and lived experiences.
- Social media influence, branding and engagement and interaction with social media groups
- Social media and political engagement through networked communication practices
- Professional and ethical responsibilities of communicating and sharing within social media groups
- Graduate Attribute – Communication Skills: Verbal communication
- Graduate Attribute – Communication Skills: Communicating using different media
- Graduate Attribute – Teamwork Skills: Collaboration and negotiation
- Graduate Attribute – Teamwork Skills: Teamwork roles and processes
- Graduate Attribute – Digital Literacies: Information literacy
- Graduate Attribute – Digital Literacies: Technical literacy
Study resources
- Reading materials.
Reading materials
A list of reading materials and/or required texts will be made available in the Unit Outline.