Social Media Networks and Communities

MDA80011 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 12 Hours face to face + blended

On-campus unit delivery combines face-to-face and digital learning.

2024 teaching periods


Higher Ed. Semester 2

29 Jul 24 - 27 Oct 24

3 Dec 24

Last self enrolment:
11 Aug 24

31 Aug 24

Last withdraw without fail:
13 Sep 24

Aims and objectives

This unit examines the communication practices within groups and communities that exist predominantly on social media platforms. They will critically analyse network and community formation on social media and how these work on an individual, collective level and within broader media ecologies. Students will present research and analysis about the cultural, political and technological aspects of online social lives and their connection with mediated and lived experiences.

Unit Learning Outcomes (ULO)
Students who successfully complete this unit will be able to:
1. Describe and reflect on key theoretical approaches to social media networks and communities
2. Identify political, cultural, social and technological aspects and impacts of social media networks and communities
3. Apply research and critical analysis to the communication practices of online groups and their potential social impacts
4. Present critical reflection of ethical responsibilities for communication