Product Development

ENT30013 12.5 Credit Points Hawthorn


  • One teaching period

Contact hours

  • 36 contact hours



Aims and objectives

This unit examines the requirements for the effective management of the cross-functional and outsourced activities in new product and/or service development in start-ups or established firms, excluding commercialisation activities. It critically evaluates appropriate tools and methods for achieving the best outcomes. Besides learning about theory and practice of entrepreneurs, students will engage in active learning by working in cross-functional teams to develop a physical prototype of their product idea.
After successfully completing this unit, you will be able to:
  • Evaluate the typical activities and best practices within the various stages and sub-stages of a generic New Product Development (NPD) Process
  • Design, implement and assess a customised NPD Process for the development of a new product idea in a particular firm contingency.
  • Work collaboratively in teams to manage product development projects and report on milestone achievements
  • Reflect on problem solving and decision making among people with different disciplinary perspectives

Courses with unit

This is a unit of study in the Bachelor of Business suite of courses.