Packaging Design

DCO10003 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2023 teaching periods


Higher Ed. Semester 2

31 Jul 23 - 29 Oct 23

5 Dec 23

Last self enrolment:
13 Aug 23

31 Aug 23

Last withdraw without fail:
15 Sep 23

More teaching periods
Swinburne Online

Teaching Period 3

6 Nov 23 - 11 Feb 24

5 Mar 24

Last self enrolment:
19 Nov 23

1 Dec 23

Last withdraw without fail:
29 Dec 23


Assumed Knowledge

A basic knowledge of Adobe Creative Suite
Design Studio: Packaging (DCO10003)
Package Design (DES20050)

Aims and objectives

This unit introduces students to the principles of packaging design and develops research, conceptual and implementation abilities and an understanding of the importance of an integrated approach to branding, visual and typographical communication for packaging design. It incorporates knowledge of structural and production considerations and the economic, environmental and sustainability issues relevant to packaging design. Students will access industry resources and information to enhance their knowledge of technical, material and marketing information.

Unit Learning Outcomes (ULO) 
Students who successfully complete this unit will be able to:
1. Investigate a packaged product category in relation to a defined market
2. Analyse the economic, environmental and social factors of packaging design
3. Apply understanding of the principles of two and three dimensional design to create a packaging design outcome
4. Review design decision making to formulate and refine design solutions
5. Develop, document, evaluate and present the iterative design process in a packaging design project

Courses with unit

BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)
BA-EDU Bachelor of Education
BA-EDUPRI1 Bachelor of Education (Primary)
BH-DESIND1 Bachelor of Design (Industrial Design) (Honours)
BB-MCMNBUS Bachelor of Media and Communication/Bachelor of Business
BH-DESINA Bachelor of Design (Interior Architecture) (Honours)
BA-SCRPRD Bachelor of Screen Production

BA-ANI Bachelor of Animation
BH-FTV2 Bachelor of Film and Television (Honours)
BA-ARC Bachelor of Design (Architecture)
BB-GAMIANI Bachelor of Games & Interactivity/Bachelor of Animation
BB-DESMCMN Bachelor of Design/Bachelor of Media and Communication