Opportunity Evaluation

ENT70013 12.5 Credit Points Hawthorn


  • One teaching period

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

Aims and objectives

This unit builds on Opportunity Discovery (ENT60006) and aims at designing and implementing an opportunity evaluation and feasibility approach to meet a business or societal need. The focus of this unit is on opportunity analysis and evaluation tools, business planning, growth potential and implementation planning as well as investment decision-making. This unit is largely process orientated. The processes and evaluation techniques taught in this unit can be applied to entrepreneurship and innovation in any context: new businesses, existing businesses (small or large), not-for-profit, public service.
After successfully completing this unit students will be able to:
  • Apply coherent and advanced knowledge to comprehend and evaluate entrepreneurial opportunities and refine the business model toward a fundable, sustainable strategic commercialisation plan for implementation.
  • Critically analyse the tools and research techniques for opportunity evaluation and implementation and apply to a wide variety of entrepreneurship and innovation contexts.
  • Apply critical thinking to research and evaluate theories and models from a range of disciplines and integrate this learning with personal experience to develop a strategic commercialisation plan.
  • Apply business planning fundamentals, based on primary and secondary research, to the construction of a fundable strategic commercialisation plan using independent thinking.
  • Work in collaborative groups and present a fundable business opportunity to a panel of potential investors.

Courses with unit

This unit is no longer offered