Online Enterprise and Opportunities

DID30004 12.5 Credit Points Hawthorn, Online


  • One semester or equivalent
    This unit will be delivered on-line in Semester 2 2020. 

Contact hours

  • 24

2020 teaching periods


Higher Ed. Semester 2

3 Aug 20 - 1 Nov 20

8 Dec 20

Last self enrolment:
16 Aug 20

31 Aug 20


200 credit points in BH-DESIND1 Bachelor of Design (Industrial Design) (Honours) or BA-DESIND2 or BA-DESIND3

Aims and objectives

 This unit aims to explore the development, marketing and financing of new products, systems and services through the use of new media to create business opportunities. The unit will develop an understanding of users through the creation of a self-directed brief. Product opportunities will be explored and online resources integrated into a business case proposal. 

Students who successfully complete this unit will be able to:
1. Analyse market needs and gaps in order to develop targeted and unique products
2. Identify online opportunities and how these can be integrated and applied in product development
3. Identify free enterprise, product development, and the finance and marketing needed to launch products
4. Critically evaluate product possibilities and refine concepts on the basis of commercial viability
5. Create a self-directed brief
6. Create a business case proposal