Media Analytics and Visualisation

MDA30017 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2022 teaching periods


Higher Ed. Semester 1

28 Feb 22 - 29 May 22

5 Jul 22

Last self enrolment:
13 Mar 22

31 Mar 22

Last withdraw without fail:
15 Apr 22


50 credit points at level 2

Aims and objectives

In information-saturated communication environments, data analysis and visualisation techniques are crucial to understand social, cultural and economic patterns of media production and use. This unit focuses on the strategic and business value of media analytics and visualisation. , Students will learn about evidence-based decision making, data analytics and visualisation, and tools and techniques required to collect, clean, analyse and visualise qualitative, quantitative and social network data, and will have the opportunity to apply their learning in real world settings.

Students who successfully complete this unit should be able to:
1. Use data analytics and visualisation techniques to interpret socio-cultural and economic patterns of social media and digital data use in real-world settings.
2. Critically evaluate the concepts of data analytics and visualisation and apply the appropriate tools and techniques to implement data analytics and visualisation strategy.
3. Apply critical thinking and problem-solving skills to resolve complex data and visualisation problems.
4. Collect, analyse and visualise structured, unstructured and network data.
5. Communicate effectively as a professional and function as an effective leader or member of a diverse team.

Courses with unit

BA-ARTS3 Bachelor of Arts
BA-ARTS3PROF Bachelor of Arts (Professional)
BB-ARTBUS1 Bachelor of Arts/Bachelor of Business
BB-ARTSC Bachelor of Arts/Bachelor of Science
BB-LAWART Bachelor of Law/Bachelor of Arts
BA-MCMN Bachelor of Media and Communication
BB-HSCMCMN Bachelor of Health Science/Bachelor of Media and Communication
BB-LAWMCMN* Bachelor of Laws/ Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)