Media, Advertising, Sport & Society

MDA30001 12.5 Credit Points Hawthorn, Online


  • On-campus: 12 week teaching period

    Online: 13 week study period

Contact hours

  • 36 hours or online equivalent

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.


50 Credit Points at Level 2

Aims and objectives

This unit explores the deep connection between sports, advertising and media. You will gain an understanding of the ways in which sport and advertising function, how they operate in the broader context of television and other media and the ways in which they impact on ideas of race, nation, audience and merchandising. The unit will also equip you with the tools necessary for media analysis together with the opportunity to analyse a media advertising campaign

Students who successfully complete this Unit will be able to:

1.      identify how media, sport and advertising are central to our understanding of ourselves and the society of which we are a part;

2.      formulate an understanding of the function of sport, advertising and media across a variety of political, cultural, social and economic contexts;

3.      develop an understanding of how advertising campaigns are constructed;

4.      gain the ability to critically read media products and understand how they make meaning;

Courses with unit

From Semester 1 2016 this unit will be titled Sports/Advertising/Media (MDA20011)
Previously known as HAM308 and SLSM308 and LSM308 Media, Advertising, Sport & Society. Students who have already completed LSM308 or HAM308 will be credited as having completed MDA30001.