Media, Advertising, Sport & Society
- On-campus: 12 week teaching period
Online: 13 week study period
- 36 hours or online equivalent
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
Prerequisites50 Credit Points at Level 2
Aims and objectives
Students who successfully complete this Unit will be able to:
1. identify how media, sport and advertising are central to our understanding of ourselves and the society of which we are a part;
2. formulate an understanding of the function of sport, advertising and media across a variety of political, cultural, social and economic contexts;
3. develop an understanding of how advertising campaigns are constructed;
4. gain the ability to critically read media products and understand how they make meaning;
Courses with unit
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Tasks and Details
Individual or Group
Unit Learning Outcomes that this assessment task relates to
1. Sports Content Analysis
2. Semiotic Analysis
3. Sports Campaign and Pitch
Minimum requirements to pass this Unit.
To pass this unit, you must:
· achieve an aggregate mark for the subject of 50% or more.
· All work submitted must be referenced correctly (please refer to Harvard system: in-text references, reference lists and bibliographies guide available from Swinburne Library).
· Remember: There is no one right answer for any part of the tutorial discussion. You will be marked on the quality of your reading and research, your argument and analysis and your writing and structure.
General skills outcomes
You will be provided with feedback on your progress in attaining the following generic skills:
· analysis skills through writing research essays;
· communications skills through engaging in class discussion;
· the ability to work independently through working on assessments and conducting independent research;
· History and Sports and Media
· Decoding Media Advertising
· Gender and Mediated Sport
· Sports and Celebrity
· National Identity and Sports
· The role of merchandising
· Sports as political activity
· Sport and Technology
· Sports Audiences