- One Semester or equivalent
- 36 hours
On-campus unit delivery combines face-to-face and digital learning.
Aims and objectives
This unit focuses on fostering strategic marketing leadership. Students will develop their strategic thinking and analysis skills and their application in an organisation. The unit aims to give students a deeper understanding of how to structure and organise the firm to more effectively identify and implement innovative ideas, know what analysis is required before strategy is created and how to research and anticipate the issues which may arise during implementation.
Students who successfully complete this unit will be able to: