The Sports Industry
24 hours face to face + Blended + Swinburne Online
One Semester or equivalent
Hawthorn, Online
Available to incoming Study Abroad and Exchange students
Overview
This unit introduces students to the varying aspects of government and corporate involvement in sport. It determines the relationship between corporate groups, sports organisations and government bodies to examine the potential for growth within these sectors. The unit focuses on recreational and professional agencies responsible for the organisation and delivery of sport throughout Australia and examines in detail their roles, functions and opportunities.
Requisites
Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
26-February-2024
26-May-2024
26-May-2024
Last self-enrolment date
10-March-2024
Census date
31-March-2024
Last withdraw without fail date
12-April-2024
Results released date
02-July-2024
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Identify the social, political and commercial importance of sport in Australian society
- Analyse evolving opportunities for sport as a business
- Comprehend and apply the principles of using sport for commercial and entertainment value
- Demonstrate an understanding of agency in professional sport and sports events
- Identify the basic levels of governance and administration in both recreational and professional sport in Australia
Teaching methods
Swinburne Online
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 12.50 | 12 weeks | 150 |
| TOTAL | 150 |
All Applicable Locations
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Class | 2.00 | 12 weeks | 24 |
| Online Lecture | 1.00 | 12 weeks | 12 |
| Unspecified Activities Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assignment | Individual | 40 - 60% | 2,3 |
| Assignment | Individual | 30 - 40% | 1,4,5 |
| Test | Individual | 10 - 20% | 1,2,3,4,5 |
Content
- Aspects of government and corporate involvement in sport
- The relationship between corporate groups, sports organisations and government bodies and the Potential for growth within these sectors
- Recreational and professional agencies responsible for the organisation of sport
- The roles, functions and opportunities in the delivery of sport throughout Australia
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.