Innovation Management

ENT20005 12.5 Credit Points Hawthorn


  • One teaching period

Contact hours

  • 36 hours



Aims and objectives

This unit presents a contemporary view of innovation management and encourages critical understanding of current thinking and approaches in the field. Students are made aware of the need to view innovation within organisations both strategically and tactically. Innovation is also portrayed as a management process for ensuring sustainable competitive advantage in increasingly unpredictable business environments.
After successfully completing this unit, you will be able to:
  • Identify and critique the key features of innovative organisations
  • Examine and appraise models of innovation management by evaluating research from a variety of sources
  • Specify ways an organisation can encourage and discourage a culture of creativity and innovation, and ultimately craft an organisation that will embrace innovation by generating creative solutions
  • Work collaboratively in teams to analyse, evaluate and communicate an existing business or organisation's current level of innovation using a variety of media

Courses with unit

This is a unit of study in the Bachelor of Business suite of courses.