Fundraising and Marketing for Social Innovation

SIP70013 12.5 Credit Points Hawthorn


  • One Semester

Contact hours

  • 36





Aims and objectives

 This unit not offered from 2018
The unit explores the core components of fundraising, advocacy and awareness raising and examines their ethical and public policy implications. It aims to provide students with an understanding of the range of processes and mechanisms that underpin the implementation and sustainability of planned fundraising, advocacy and awareness raising programs.
After successfully completing this unit, students should be able to:
1. Apply coherent and advanced knowledge of the theoretical understanding of the key concepts and debates surrounding philanthropic fundraising.
2. Critically evaluate a fundraising and marketing context.
3. Critically analyse and evaluate the various practices undertaken within the field of fundraising and awareness raising.
4. Communicate proficiently in professional practice to a variety of audiences and function as an effective member or leader of a diverse team.

Courses with unit

Graduate Diploma of Social Investment and Philanthropy (GD-SIP) - exit award only