Overview

This unit introduces the principles associated with assessing possible venture opportunities, including innovation processes that lead to new ventures and/or corporate renewal and revitalisation. The unit covers the role of entrepreneurial behaviour (mindset), intention and intuition in identifying and developing new ventures. It examines areas including the role of innovation for growth and wealth creation, effective innovation processes and the associated management issues. Emphasis is placed on developing an organisational innovation culture committed to delivering customer recognised value in the market place. Students will apply several practical tools to facilitate the innovation process

Requisites

Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
HE Block 3
Location
Hawthorn
Start and end dates
06-May-2024
16-June-2024
Last self-enrolment date
06-May-2024
Census date
17-May-2024
Last withdraw without fail date
31-May-2024
Results released date
16-July-2024
Term 3
Location
Hawthorn
Start and end dates
29-July-2024
08-September-2024
Last self-enrolment date
29-July-2024
Census date
09-August-2024
Last withdraw without fail date
23-August-2024
Results released date
08-October-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Apply coherent and advanced knowledge of new venture creation and innovation and the corporate lifecycle
  • Critically evaluate how established corporations can renew and revitalise through innovation and corporate activities
  • Critically evaluate the role of creative individuals on the corporate environment
  • Communicate proficiently in a professional manner as a member or leader of a group of people

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Class
2.00 12 weeks 24
Online
Lecture
1.00 12 weeks 12
Unspecified Activities
Various
9.50 12 weeks 114
TOTAL150

Assessment

Type Task Weighting ULO's
Applied ProjectGroup 30 - 40% 1,2,3,4 
Experiential Learning ExercisesIndividual 40 - 60% 1,2,3 
PresentationGroup 10 - 20% 1,2,3,4 

Content

  • Business and social opportunity assessment, evaluation and exploitation in all phases of the corporate lifecycle (formation, growth, restructuring, succession).
  • Entrepreneurial mindset.
  • Macro environment and innovation / Micro environment and the innovation process in a firm.
  • Entrepreneurial orientation.
  • Corporate renewal and revitalisation through innovation and entrepreneurial activities.
  • Innovation process, open innovation and business models.
  • Technological innovation and its adaptation and diffusion.
  • Innovation and entrepreneurial strategy.

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.