Entrepreneurial Mindset, New Ventures and Innovation

ENT70018 12.5 Credit Points Hawthorn

Duration

  • One Semester or equivalent 

Contact hours

  • 36 hours

Aims and objectives

This unit introduces the principles associated with assessing possible venture opportunities, including innovation processes that lead to new ventures and/or corporate renewal and revitalisation. The unit covers the role of entrepreneurial behaviour (mindset), intention and intuition in identifying and developing new ventures. It examines areas including the role of innovation for growth and wealth creation, effective innovation processes and the associated management issues. Emphasis is placed on developing an organisational innovation culture committed to delivering customer recognised value in the market place. Students will apply several practical tools to facilitate the innovation process
 
Students who successfully complete this unit will be able to:

1. Apply coherent and advanced knowledge of new venture creation and innovation and the corporate lifecycle

2. Critically evaluate how established corporations can renew and revitalise through innovation and corporate activities

3. Critically evaluate the role of creative individuals on the corporate environment

4. Communicate proficiently in a professional manner as a member or leader of a group of people