Engaging Audiences
Duration
- One Semester or equivalent
Contact hours
- 36 hours face to face + blended
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
Unit Learning Outcomes (ULO)
Students who successfully complete this unit will be able to:
2. Design and justify strategies that can be predicted and proven to engage selected audiences;
3. Research and generate appropriate content across a range of genres
4. Monitor and evaluate the consistency, quantity, and quality of communication and audience engagement.
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
Live Online Lecture | 1 | 12 | 12 |
On-Campus Class (Tutorial) | 2 | 12 | 24 |
Specified Activities Various | 10 | 10 | 100 |
Unspecified Activities Various | 1.6 | 12 | 14 |
TOTAL | 150 hours |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Oral Presentation | Group | 30% | 1,2 |
Research Report | Individual | 40% | 1,3 |
Research Report | Group | 30% | 1,2,4 |
Content
- Compelling storytelling: Concept and Craft
- Community engagement and management
- Audience research and insights: Quantitative and qualitative methodologies
- Graduate Attribute – Communication Skills: Verbal communication
- Graduate Attribute – Communication Skills: Communicating using different media
- Graduate Attribute – Teamwork Skills: Collaboration and negotiation
- Graduate Attribute – Teamwork Skills: Teamwork roles and processes
- Graduate Attribute – Digital Literacies: Information literacy
- Graduate Attribute – Digital Literacies: Technical literacy
Study resources
- Reading materials.
Reading materials
A list of reading materials will be made available in the Unit Outline.