Digital Cultures: Aesthetics, Markets, Industries

MDA70005 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 24 hours

On-campus unit delivery combines face-to-face and digital learning.

2023 teaching periods


Higher Ed. Semester 2

31 Jul 23 - 29 Oct 23

5 Dec 23

Last self enrolment:
13 Aug 23

31 Aug 23

Last withdraw without fail:
15 Sep 23

Aims and objectives

This unit examines the economic, geo-cultural, political and technological factors that shape digital cultures. Students will explore how cultures form around and are changed by digital platforms, and the intersections between key technological developments and new forms of entertainment, industry and art. Issues to be discussed include digital heritage, the digital value gap, monetization, local/global content debates, and digital aesthetics. The unit emphasises evidence-based analysis, research and critical thinking in order to analyse the dynamic relation between digital platforms and the cultures that surround them.

Students who successfully complete this unit will be able to:
1. Use media and communications research methods to analyse the business models and industrial structures that underpin digital platforms.
2. Assess and explain the relationship between markets, culture and power in specific areas of the media industries.
3. Engage in informed, evidence-based debate about the impact of digital technologies on cultural practice and experience on global and local scales.
4. Use research methods to generate theoretical and strategic solutions to key issues impacting economies and cultures in an Australian and international context.