Design and Business Strategy

DDD30001 12.5 Credit Points Hawthorn


  • 1 Semester

Contact hours

  • 36 Hours per Semester


150cp in any course within School of Design

Aims and objectives

This unit aims to introduce students to small business management in a design context. The unit will enable students
to develop an understanding of professional practice with a particular emphasis on the strategic use of design within
an organisation. Students will learn how to conceptualise, plan and develop an idea for a new business
and apply this within the framework of a business plan as a team. Students will investigate market demand and the
target audience, marketing and promotional opportunities, operational complexities, and financial and business
After successfully completing this unit students should be able to:
1. Distinguish the value and benefits of strategic use of design to business organisations
2. Evaluate the potential business opportunities of a new business with reference to the target audience, market
demand, competition, and overall feasibility
3. Conceptualise, plan and develop an idea for a new business, identifying the relationship between design, business
and innovation in the proposal, documentation and business plan
4. Produce a fully branded business concept with visual identity, product designs and marketing campaigns
5. Justify the financial and business model of the new business with a persuasive, well-structured business plan that
clearly articulates evidence of market demand and a viable business proposition.

Courses with unit

This unit is no longer offered