Design Ethnography

DID10007 12.5 Credit Points Hawthorn


  • One Semester or equivalent

Contact hours

  • 36

On-campus unit delivery combines face-to-face and digital learning.



Aims and objectives

In this unit, students explore the use of ethnographic and anthropological research methods integral to human-centred design. It introduces students to the skills, tools and literacies fundamental to design ethnography while focusing on how designers gather, analyse and apply their investigative findings towards the creation of solution concepts to a design problem.

Students who successfully complete this unit will be able to:
1. Examine the relationship between anthropology, ethnography, and design-led innovation.
2. Prepare ethnographic case studies based on relevant contextual investigative research methods, awareness of sustainability and ethical issues, and appropriate decision-making processes.
3. Report on design innovation projects showing evidence of relevant investigative research methods and decision-making processes
4. Identify design opportunities from ethnographic research

Courses with unit

This unit will be offered for the final time Semester 2, 2022