Communications Management
Duration
- One Semester or equivalent
Contact hours
- 24 hours face to face + blended
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2024 teaching periods
| Hawthorn Higher Ed. Semester 1 |
||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
This unit provides students with understanding of a range of communication strategies and their applications in a business environment. The unit will enhance students’ competencies in the principles and techniques for managing large and multidisciplinary communications projects. Students will be equipped to apply communications management research and skills to business projects, as well as identify and respond to potential business and communications issues.
2. Use research skills to identify source information to analyse key leadership business issues.
3. Critically analyse the role of communication in organisational knowledge construction.
4. Apply analytical skills, techniques and technological knowledge to successfully manage project communication.
5. Evaluate communication proficiently to a variety of audiences and operate as an effective member or leader of a diverse team.
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
| Type | Hours per week | Number of Weeks | Total |
| On Campus Class | 2 | 12 | 24 |
| Live Online Lecture | 1 | 12 | 12 |
| Unspecified Learning Activities Independent Learning | 9.5 | 12 | 114 |
| TOTAL |
|
| 150 hours |
Assessment
| Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
| Analytical Essay | Individual | 30% | 1,2,3,4 |
| Case Studies | Group | 35% | 1,3,4,5 |
| Online Discussion Threads | Individual | 35% | 1,2,3 |
Content
- Communications across the organisation; methods and techniques.
- Use of data, information and technology tools to source, exchange and transfer information
- Application of research and market intelligence to communication management issues and projects
- Research, implementation and evaluation of information for communication and leadership
- Overview of project management techniques, strategies and issues within the organisation
- Principles and techniques for managing large and multidisciplinary communications projects
- Professional Communications in a digital Social Mobile World Collaboration
- Communication challenges in a diverse global market place
- Enhancing presentations in a social media environment
- Graduate Attribute – Communication Skills: Verbal communication
- Graduate Attribute – Communication Skills: Communicating using different media
- Graduate Attribute – Teamwork Skills: Collaboration and negotiation
- Graduate Attribute – Teamwork Skills: Teamwork roles and processes
- Graduate Attribute – Digital Literacies: Information literacy
- Graduate Attribute – Digital Literacies: Technical literacy
Study resources
- Reading materials.