Communication Design Strategy

DCO30017 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent
    This unit will be delivered on-line in Semester 2 2020

Contact hours

  • 36 Hours per Semester

2020 teaching periods


Higher Ed. Semester 2

3 Aug 20 - 1 Nov 20

8 Dec 20

Last self enrolment:
16 Aug 20

31 Aug 20

More teaching periods

Swinburne Online

Teaching Period 2

6 Jul 20 - 4 Oct 20

27 Oct 20

Last self enrolment:
19 Jul 20

31 Jul 20


150 credit points in  BH-DESCMN2 or BA-DESCMN3 Bachelor of Design (Communication Design) or BH-DESCMN2 or BA-DESCMN3S or Bachelor of Design (Communication Design) (Honours)
BB-DCDBUS Bachelor of Design (Communication Design) / Bachelor of Business or BA-DES Bachelor of Design or
BB-DESBUS Bachelor of Design / Bachelor of Business or BA-EDUSEC Bachelor of Education (Secondary)

Aims and objectives

This unit requires students to develop a strategic communication design project from initiation, design production and evaluation. Students will synthesise knowledge from design research methods, critical theory and design practice to examine and develop strategies underpinning a variety of commercial communication design projects. It will consolidate the nexus between design research methods and its practical application.

Students who successfully complete this unit will be able to:
1. Produce a research-instigated communication design strategy.
2. Integrate research methods relevant to design enquiry.
3. Develop strategic and appropriately-designed concepts and applications for a selection of media systems.
4. Reflect upon and evaluate the viability and sustainability of the final outcome and recommended communication design strategy.
5. Produce strategy and design outcomes as an integrated strategy document.
6. Deconstruct the elements of communication design strategy into components of meaning that relate to a wider social context.

Courses with unit

BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)
BA-DESCMN3S Bachelor of Design (Communication Design)
BB-DCDBUS Bachelor of Design (Communication Design)/Bachelor of Business
BA-DES Bachelor of Design
BB-DESBUS Bachelor of Design/Bachelor of Business
BA-DESS Bachelor of Design
BB-DESMCMN Bachelor of Design/Bachelor of Media and Communication