Business and Strategy in Aviation

AVA80031 12.5 Credit Points Off-Campus

Duration

  • One Semester or equivalent

Contact hours

  • Nil

Aims and objectives

At the conclusion of this unit students should have a good understanding of several business aspects of commercial aviation as well as strategy development and application in aviation. Business practice aspects include code-shares, alliances, and other facets of airline management and strategy. Airports and the business of airports will be considered as well. Operational planning and network development will be seen in the context of strategic goals.

Unit Learning Outcomes
 
Students who successfully complete this unit will be able to:
 
1. Describe operational and business strategies used by airlines when operating within a regulatory system
2. Identify and explain programs adopted by airlines to assist strategies of competitive advantage
3. Discuss ways in which aviation organisations market and distribute their product
4. Identify various airline business models and the strategies they use to match these models
5. Distinguish and explain differences between various airline network systems
6. Demonstrate through individual written communications specialised knowledge with regard to technical and regulatory and legal concepts and practices in the air transport industry.