Business and Strategy in Aviation
Duration
- One Semester or equivalent
Contact hours
- Nil
On-campus unit delivery combines face-to-face and digital learning.
Aims and objectives
At the conclusion of this unit students should have a good understanding of several business aspects of commercial aviation as well as strategy development and application in aviation. Business practice aspects include code-shares, alliances, and other facets of airline management and strategy. Airports and the business of airports will be considered as well. Operational planning and network development will be seen in the context of strategic goals.
1. Describe operational and business strategies used by airlines when operating within a regulatory system
2. Identify and explain programs adopted by airlines to assist strategies of competitive advantage
3. Discuss ways in which aviation organisations market and distribute their product
4. Identify various airline business models and the strategies they use to match these models
5. Distinguish and explain differences between various airline network systems
6. Demonstrate through individual written communications specialised knowledge with regard to technical and regulatory and legal concepts and practices in the air transport industry.
Unit Learning Outcomes
Students who successfully complete this unit will be able to:
2. Identify and explain programs adopted by airlines to assist strategies of competitive advantage
3. Discuss ways in which aviation organisations market and distribute their product
4. Identify various airline business models and the strategies they use to match these models
5. Distinguish and explain differences between various airline network systems
6. Demonstrate through individual written communications specialised knowledge with regard to technical and regulatory and legal concepts and practices in the air transport industry.
Courses with unit
Master of Aviation (Management)Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
*Scheduled face to face: N/A
*Scheduled synchronous online Learning events: N/A
Non-scheduled online learning events and activities: 48 hours
Other non-scheduled learning events and activities including independent study: approx. 102 hours
*Scheduled synchronous online Learning events: N/A
Non-scheduled online learning events and activities: 48 hours
Other non-scheduled learning events and activities including independent study: approx. 102 hours
Assessment
| Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
| Assignment 1 | Individual | 25% | 1,2,6 |
| Assignment 2 | Individual | 35% | 3,4,5,6 |
| Assignment 3 | Individual | 40% | 2,3,4,5,6 |
Minimum requirements to pass this Unit
As the minimum requirements of assessment to pass a unit and meet all Unit Learning Outcomes to a minimum standard, a student must achieve:
(i) an aggregate mark of 50% or more, and
(ii) must complete all assignments.
Students who do not successfully achieve hurdle requirement (ii) in full, will receive a maximum of 44% as the total mark for the unit and will not be eligible for a conceded pass.
As the minimum requirements of assessment to pass a unit and meet all Unit Learning Outcomes to a minimum standard, a student must achieve:
(i) an aggregate mark of 50% or more, and
(ii) must complete all assignments.
Students who do not successfully achieve hurdle requirement (ii) in full, will receive a maximum of 44% as the total mark for the unit and will not be eligible for a conceded pass.
General skills outcomes
You will be provided with feedback on your progress in attaining the following generic skills:
• analysis skills,
• problem solving skills,
• communications skills,
• ability to tackle unfamiliar problems, and
• ability to work independently
• analysis skills,
• problem solving skills,
• communications skills,
• ability to tackle unfamiliar problems, and
• ability to work independently
Content
• Strategic management thinking in an aviation context
• The evaluation of Australian aviation policy and strategies
• Application of strategies in airlines such as code-shares, alliances and yield management
• Competitive strategy and high speed rail
• The evaluation of Australian aviation policy and strategies
• Application of strategies in airlines such as code-shares, alliances and yield management
• Competitive strategy and high speed rail
Study resources
- References.
References
A list of reading materials and/or required texts will be made available in the Unit Outline.