Branding and Creative Innovation

MKT70019 12.5 Credit Points Hawthorn

Duration

  • One Semester or equivalent

Contact hours

  • 36

2021 teaching periods

Hawthorn

Higher Ed. Semester 1 Higher Ed. Semester 1

Dates:
1 Mar 21 - 30 May 21

Results:
6 Jul 21

Last self enrolment:
14 Mar 21

Census:
31 Mar 21

Last withdraw without fail:
16 Apr 21

Dates:
1 Mar 21 - 30 May 21

Results:
6 Jul 21

Last self enrolment:
14 Mar 21

Census:
31 Mar 21

Last withdraw without fail:
16 Apr 21

More teaching periods
Higher Ed. Semester 2 Higher Ed. Semester 2

Dates:
2 Aug 21 - 31 Oct 21

Results:
7 Dec 21

Last self enrolment:
15 Aug 21

Census:
31 Aug 21

Last withdraw without fail:
17 Sep 21

Dates:
2 Aug 21 - 31 Oct 21

Results:
7 Dec 21

Last self enrolment:
15 Aug 21

Census:
31 Aug 21

Last withdraw without fail:
17 Sep 21


Aims and objectives

This unit previously coded MKT60013
 
In this unit students learn about creating and managing brand innovation. Know how to develop, manage, control and sustain brands in the marketplace. Know how to develop the brand as a representation of benefits to the customer and as an entity with a personality of its own. Understand how a brand is a critical asset for the success of the organisation, and how it can be used both tactically and strategically against competitors. Understand that the brand is a strategic tool and platform.
 
After successfully completing this unit, you should be able to:

1. Apply coherent and advanced knowledge of brands in the marketplace.
2. Apply problem solving, design and decision making methodologies to demonstrate the value of brands to organisations and to consumers.
3. Apply knowledge of current research methods and challenges regarding brand management.
4. Work effectively in a diverse team environment.