Branding and Creative Innovation

MKT70019 12.5 Credit Points Hawthorn

Duration

  • One Semester or equivalent

Contact hours

  • 36

2020 teaching periods

Hawthorn

Higher Ed. Semester 1 Higher Ed. Semester 1

Dates:
2 Mar 20 - 31 May 20

Results:
7 Jul 20

Last self enrolment:
15 Mar 20

Census:
31 Mar 20

Last withdraw without fail:
17 Apr 20

Dates:
2 Mar 20 - 31 May 20

Results:
7 Jul 20

Last self enrolment:
15 Mar 20

Census:
31 Mar 20

Last withdraw without fail:
17 Apr 20

More teaching periods
Higher Ed. Semester 2 Higher Ed. Semester 2

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20

Last withdraw without fail:
18 Sep 20

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20

Last withdraw without fail:
18 Sep 20


Aims and objectives

This unit previously coded MKT60013
 
In this unit students learn about creating and managing brand innovation. Know how to develop, manage, control and sustain brands in the marketplace. Know how to develop the brand as a representation of benefits to the customer and as an entity with a personality of its own. Understand how a brand is a critical asset for the success of the organisation, and how it can be used both tactically and strategically against competitors. Understand that the brand is a strategic tool and platform.
 
After successfully completing this unit, you should be able to:

1. Apply coherent and advanced knowledge of brands in the marketplace.
2. Apply problem solving, design and decision making methodologies to demonstrate the value of brands to organisations and to consumers.
3. Apply knowledge of current research methods and challenges regarding brand management.
4. Work effectively in a diverse team environment.

Courses with unit

This unit is part of the Marketing degrees in Swinburne’s Australian Graduate School of Entrepreneurship.