Advertising Issues: Regulation, Ethics & Cultural Considerations
Duration
- 12 week teaching period
Contact hours
- 36
On-campus unit delivery combines face-to-face and digital learning.
2022 teaching periods
Swinburne Online Teaching Period 3 |
||
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Aims and objectives
Students who successfully complete this unit will be able to:
1. Discuss how regulations, ethical considerations and cultural differences affect the practice of
advertising
2. Explain both the responsibilities of the advertising industry and the ethical requirements and
mechanisms of public complaint and control
3. Describe how advertising campaigns are culturally defined
4. Apply intercultural and ethical theory to practical issues
Courses with unit
BB-MCMNBUS Bachelor of Business/Bachelor of Media and CommunicationBA-ARTS3 Bachelor of Arts
BA-ARTS3PROF Bachelor of Arts (Professional)
BA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
On-Campus
Type | Hours per week | Number of Weeks | Total |
Face to Face Contact Lecture Tutorial
|
1 2 |
12 12
|
12 24
|
Online Contact | N/A |
|
|
Specified Learning Activities Readings |
3 |
12 |
36 |
Unspecified Learning Activities Independent Learningi |
|
| 78 |
TOTAL |
|
| 150 hours/12.5cp |
Type | Hours per week | Number of Weeks | Total |
Face to Face Contact | N/A |
|
|
Online Contact | 3 | 12 | 36 |
Specified Learning Activities Readings |
3 |
12 |
36 |
Unspecified Learning Activities Independent Learning |
|
| 78 |
TOTAL |
|
| 150 hours/12.5cp |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Class exercises Portfolio | Individual | 40% | 1,2,3,4 |
Minor Assignment | Individual | 20% | 2,4 |
Major Assignment | Group | 40% | 2,3,4 |
General skills outcomes
During this unit students will receive feedback on the following key generic skills:
• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Content
• Contemporary issues in advertising
• Moral philosophy and the ethics of advertising
• Advertising complaint and control
• Industry self-regulation
• Advertising and the Trade Practices Act (Australia)
• Intellectual property and advertising
• Ethical implications of economic pressure and social responsibility
• Cultural considerations in advertising and cross cultural in-depth interviews
• Media placement and new media opportunities for advertising
• Influencing consumer perception and behaviour
Study resources
- Reading materials.