Micro Unit - Creating Exceptional Experiences: Designing Products and Services that Meet People’s Needs
This Microcredential unit takes the view that great products and services are designed with people in mind. Creating Exceptional Experiences will introduce the tools you need to walk in your customer’s shoes, and see the world from their perspective. Using proven tools and methods to uncover your customer’s needs, including design thinking, you’ll learn how to identify and reframe problems, and make better decisions by putting your customer first.
You will apply creative thinking and innovation techniques to test and interrogate your assumptions and explore how human-centred design can help you develop solutions that inspire and delight. By the end of this micro unit, you will know how to develop a complete picture of your customer, identify their concerns and desires, and have a detailed process to develop products and services to address people’s real needs.
Who should attend?
Anyone looking to build on their entrepreneurial skills and to increase creativity and innovation in their workplace.
This course is currently in transition.
The course code, title, units, and content may change. Further information will become available on our website, upon enrolment or during your studies. To discuss your study options, please get in touch with us today.
40 hours(see Course Details section)
Face-to-face, Live online
(unless stated, Swinburne Professional courses do not attract GST)
Swinburne Live Online Short Courses and Qualifications
Our Live Online training is delivered to you live, providing similar interactions as face to face training with the benefits of remote access. The training is delivered through video conferencing and discussion board platforms. Workshops are broken into interactive video sessions, including presentations and distribution of materials and discussion board based activities.
Microcredential Explained - Opportunity Discovery, Creativity and Design
Gain credit for the matched unit ENT60009 Opportunity Discovery, Creativity and Design at higher education courses that this unit forms part of.
For more information, contact us on 1800 633 560.
Our Live Online delivery
Our Live Online delivery is a dynamic, engaging and interactive way to learn remotely. It’s just like face to face but with the added benefits of digital technology. Your facilitator will present in real-time, and you will be able to participate in group discussions and collaborate on exercises and group activities using our interactive platforms.
Find out more about what we offer >>
- Course delivery, learning objectives and benefits.
Topics covered in this Microcredential unit:
- The key elements of successful product and service design
- The importance of empathy
- The power of observation
- Personas, customer journey mapping and service blueprints
- Qual vs Quant – you may not know as much about your customers as you think
- Putting secondary research to work
- Individual presentation
Further study and pathways
Completing this Micro unit with the assessment will provide 2 Micro credits towards completing a Microcredential.
This unit is one of three Micro units that equate to ENT60009 Opportunity Discovery, Creativity and Design. Completing all three Micro units listed below will result in completing the ENT60009 unit that will provide a unit exemption towards your higher education learning.
ENTM00001 Cultivating Creativity
ENTM00002 Creating Exceptional Experiences: Designing Products and Services that Meet People’s Needs
ENTM00003 The Entrepreneur’s Toolkit: A Masterclass in Getting from Idea to Start Up
Live Online = 8 hours
Online (directed online learning) = 4 hours
Unspecified Learning Activities (Independent learning) = 28 hours
Students who successfully complete this Microcredential will be able to:
- Apply advanced knowledge of the key principles of evidence-based product and service design
- Critically analyse the foundation elements of a transferable customer-focused design and innovation process
- Apply advanced knowledge of human-centred design principles to tackle complex challenges
- Timetables, course brochures and further information.
Microcredential Overview - Opportunity Discovery, Creativity and Design
Download this document as a quick overview of the Microcredential and explaining how it works.
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Training Organisation Identifier (TOID): 3059