Micro Unit - Creating Exceptional Experiences: Designing Products and Services that Meet People’s Needs

This course is not available to international students.
Short course Hawthorn, Online Send me a link to this course

This Microcredential unit takes the view that great products and services are designed with people in mind. Creating Exceptional Experiences will introduce the tools you need to walk in your customer’s shoes, and see the world from their perspective. Using proven tools and methods to uncover your customer’s needs, including design thinking, you’ll learn how to identify and reframe problems, and make better decisions by putting your customer first.

You will apply creative thinking and innovation techniques to test and interrogate your assumptions and explore how human-centred design can help you develop solutions that inspire and delight. By the end of this micro unit, you will know how to develop a complete picture of your customer, identify their concerns and desires, and have a detailed process to develop products and services to address people’s real needs.

Who should attend?

Anyone looking to build on their entrepreneurial skills and to increase creativity and innovation in their workplace.


40 hours
(see Course Details section)

Study modes

Face-to-face, Live online



(unless stated, Swinburne Professional courses do not attract GST)