Bachelor of Media and Communication
with a major in Creative Writing and Literature
The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry.
Selected major: Creative Writing and Literature
Gain an understanding of creative text and popular culture in literature. Develop models for your own writing and critiquing skills in literature, while exploring subjects such as self and society.
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Start dates
Hawthorn campus
- Semester 1 - 4 March 2019
- Semester 2 - 5 August 2019
Duration
3 Year/s
Full-time
VTAC codes
- 3400210851 (CSP)
- 3400210853 (IFP)
Faculty
Faculty of Health, Arts and Design
CRICOS code
088390J
Fees
A$29400 (annual for 2019)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
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I’ve had amazing internships with incredible companies. I’m working in an industry placement as a Social Media Response Specialist at Optus. I’ve been able to use the skills learnt in my major, and have worked with the Digital Content team to create content for the Optus website.
Chloe Soklevski
Bachelor of Media and Communications (Professional), majoring in Social Media
Course details
- Course structure, work integrated learning and professional recognition.
Course structure
Successful completion of the Bachelor of Media and Communication requires students to complete units of study to the value of 300 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Professional Communication Practice | COM10007 | 12.5 |
| Media Content Creation | JOU10007 | 12.5 |
| Introduction to Media Studies | MDA10001 | 12.5 |
| Global Media Industries | MDA10008 | 12.5 |
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Selected major: Creative Writing and Literature
Gain an understanding of creative text and popular culture in literature. Develop models for your own writing and critiquing skills in literature, while exploring subjects such as self and society.
| Units | Unit codes | Credit points |
|---|---|---|
| Writing Fiction | LIT10002 | 12.5 |
| Reading and Writing Genre Texts | LIT10003 | 12.5 |
| Reading, Writing and Criticism | LIT20001 | 12.5 |
| Working with Words * | LIT20003 | 12.5 |
| Exploring Iconic Texts | LIT20004 | 12.5 |
| Graphic Narratives: Comics, Graphic Novels, and Manga * | LIT30002 | 12.5 |
| Media and Communication Project A * | MDA30006 | 12.5 |
| Novel Writing * | PWR30002 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
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Other studies
12 units (150 credit points)
Choose from a combination of the following course components to complete 150 credit points of other study. Students may also select elective units (12.5 credit points each).
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
On successful completion of the Bachelor of Media and Communication, graduates will be able to:
- demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
- formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
- exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
- demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
- recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
- apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
- reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
- apply research methodology relevant to the field of media and communication.
Course structure
To qualify for the award of Bachelor of Media and Communication, students must complete 300 credit points comprising of:
- 4 Core units of study (50 credit points)
- 8 units of study from one of the following Media and Communication majors: Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Journalism, Media Industries, Public Relations, Professional Writing and Editing, Social Media (100 credit points)
- 12 units of study (150 credit points) comprising of a second major, and/or co-major, and/or advanced minor/s, and/or minor/s, and/or electives
Students must not complete more than 125 credit points at Introductory level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternative.
Students also have an opportunity to undertake a Work Integrated Learning (WIL) Professional Placement.
Professional Placements
Professional Placements are subject to a competitive selection process. International students may be eligible for a Professional Placement where a relevant Professional degree exists.
International students who successfully gain a placement through the selection process will be required to change courses to the relevant Professional degree, in order to complete a placement and should consider any visa and extended study duration implications prior to applying.
Students who undertake a 12-month professional placement are subject to the following course rules and must complete 375 credit points comprising:
- 4 Core units of study (50 credit points)
- 8 units of study from one of the following Media and Communication majors: Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Journalism, Media Industries, Public Relations, Professional Writing and Editing, Social Media (100 credit points)
- 4 units of study from the Professional Placement Co-Major (100 credit points)
- 10 units of study (125 credit points) comprising of a second major, and/or co-major, and/or advanced minor/s, and/or minor/s, and/or electives
Students who elect to undertake a 6-month professional placement are subject to the following course rules and must complete 337.5 credit points comprising:
- 4 Core Units of Study (50 credit points)
- 8 units of study from one of the following Media and Communication majors: Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Journalism, Media Industries, Public Relations, Professional Writing and Editing, Social Media (100 credit points)
- 2 units of study from the Professional Placement Minor (50 credit points)
- 11 units of study (137.5 credit points) comprising of a second major, and/or co-major, and/or advanced minor/s, and/or minor/s, and/or electives.
Work Integrated Learning
Swinburne's Work Integrated Learning program provides opportunities to gain invaluable skills and confidence in knowing that you have what it takes to land a job in your field by graduation. You can also earn credit towards your degree. Choose from six- or 12-month professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. Find out more.
Choose a professional placement option:
12 months Six monthsProfessional Placement in Media and Communication
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Media and Communication | MDA20016 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
| Integrated Professional Placement B - Media and Communication | MDA20017 | 25 |
Professional Placement in Media and Communication
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Media and Communication | MDA20016 | 25 |
Note: Some Work Integrated Learning opportunities are not available to international students due to visa restrictions.
Professional recognition
On completion of the Public Relations major students may be eligible to become a member of the Public Relations Institute of Australia (PRIA) and should confirm eligibility with the Institute.
The Advertising major is professionally accredited by the Media Federation of Australia (MFA).
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, English language requirements and pathways.
How to apply
Find out more about how to apply.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.