Bachelor of Media and Communication (Professional)

with a major in Social Media – Blended learning – on-campus and digital learning

BA-MCMPROF Degree including work placement Hawthorn Send me a link to this course

Course rules

To qualify for the award of Bachelor of Media and Communication (Professional), students must complete 375 credit points comprising of:

  • 4 Core units of study (50 credit points)
  • 8 units of study from the Media and Communication discipline majors (100 credit points)
  • 4 units of study from the Professional Placement Co-Major (100 credit points)
  • 10 units of study (125 credit points) comprising of a second major, and/or co-major, and/or advanced minor/s, and/or minor/s, and/or electives


Note:  For students enrolled in this course completing a major in Cinema and Screen Studies, Digital Advertising Technology, or Media Industries – if they also enrol in a co-major in Screen Production there is an alternate co-major sequence of units in that co-major, see Accred info under co-majors. Students may not complete more than 150 cps (normally 12 units) at Introductory Level.

A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.

Academic Progress – Special Requirements

In addition to the standard academic progress rules, this course has the following additional academic progress rules which are established in accordance with Academic Courses Regulation 62(2):

1. A student is classified as 'at risk' of unsatisfactory progress if they:
(a) fail any unit of study
(b) behave in a manner which breaches the Swinburne Student Charter whilst on a professional placement
(c) are unsuccessful in securing a Professional Placement two months before Week 1 of their final year of study.

2. A student is classified as 'unsatisfactory progress' if they:
(a) fail any unit of study in the next Progress Review period after being classified as being 'at risk'
(b) fail a Professional Placement or Work Experience in Industry unit
(c) have their professional placement terminated early by an industry partner. In the case of early termination of an industry placement by an industry partner, the student will be deemed as having 'unsatisfactory progress' and a progress review hearing may be convened within 2 weeks of the cessation of the placement
(d)are unsuccessful in securing a Professional Placement two months before Week 1 of their final semester of study.

Students in this situation may be invited to transfer to an alternative undergraduate course. Students who are identified as having unsatisfactory progress will be subject to the show cause provisions in the Progress Review section of the Academic Progress Policy.