Bachelor of Media and Communication (Professional)
with a major in Media Industries – Blended learning – on-campus and digital learning
The Bachelor of Media and Communication (Professional) includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree.
The course is designed to provide students with the latest skills and knowledge that will prepare them for a variety of roles in the dynamic and ever changing industries associated with media and communication. The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate effectively in diverse settings within industry.
Graduates will be well qualified for roles in settings such as agencies, not-for-profits, government departments, small business and large corporate organisations.
Selected major: Media Industries
Develop the knowledge and skills needed to understand and prepare for roles in the media environment. Gain experience in making connections with industry.
Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 75% off your course fees. Please check our updated entry requirements.
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Duration
4 Year/s
Full-time
VTAC codes
- 3400210841 (CSP)
- 3400210843 (IFP)
Faculty
Faculty of Health, Arts and Design
CRICOS code
095886D
Fees
A$31160 (annual for 2020)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
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I’ve had amazing internships with incredible companies. I’m working in an industry placement as a Social Media Response Specialist at Optus. I’ve been able to use the skills learnt in my major, and have worked with the Digital Content team to create content for the Optus website.
Chloe
Bachelor of Media and Communications (Professional), majoring in Social Media
Course details
- Course structure, work integrated learning and career opportunities.
Course structure
Successful completion of the Bachelor of Media and Communication (Professional) requires students to complete units of study to the value of 375 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Professional Communication Practice | COM10007 | 12.5 |
| Media Content Creation | JOU10007 | 12.5 |
| Introduction to Media Studies | MDA10001 | 12.5 |
| Global Media Industries | MDA10008 | 12.5 |
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Selected major: Media Industries
Develop the knowledge and skills needed to understand and prepare for roles in the media environment. Gain experience in making connections with industry.
| Units | Unit codes | Credit points |
|---|---|---|
| Innovation Cultures: Perspectives on Science and Technology | MDA10006 | 12.5 |
| Business of Media | MDA20001 | 12.5 |
| The Media in Australia | MDA20010 | 12.5 |
| Media and Social Impact | MDA20014 | 12.5 |
| Media Production * | JOU20007 | 12.5 |
| Video Project * | JOU30009 | 12.5 |
| Radio, Audio and Podcasting * | MDA30009 | 12.5 |
| Media Futures * | MDA30018 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
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Placement
4 units (100 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Integrated Professional Placement A - Media and Communication | MDA20016 | 25 |
| Integrated Professional Placement B - Media and Communication | MDA20017 | 25 |
| Work Experience In Industry A | WEI20001 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
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Other studies
10 units (125 credit points)
Choose from a combination of the following course components to complete 125 credit points of other study. Students may also select elective units (12.5 credit points each).
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
On successful completion of the Bachelor of Media and Communication (Professional), graduates will be able to:
- demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
- formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
- exercise initiative and judgement in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
- demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
- recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
- apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
- reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
- apply research methodology relevant to the field of media and communication.
Work Integrated Learning
This degree includes a mandatory 12-month professional placement. This placement provides invaluable full-time, paid work experience. You'll earn credit towards your degree and confidence in knowing that you have what it takes to land a job in your field by graduation. You can participate in other Work Integrated Learning opportunities – choose from professional internships, industry-linked projects, industry study tours and accreditation placements. Find out more.
Note: Some Work Integrated Learning opportunities are not available to international students due to visa restrictions.
Career opportunities
Graduates will be well qualified for positions in media, communication and cultural professional roles in agencies, not-for-profits, government departments, small business and large organisations. These include roles as media content creators, media managers, social media channel and platform specialists, journalists, publicists, radio producers, archivists, writers, and curators.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, English language requirements and prerequisites.
How to apply
Find out more about how to apply.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.