Bachelor of Health Science/ Bachelor of Business
with a major in Marketing – Blended learning – on-campus and digital learning
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
Majors for Bachelor of Health Science:
Biomedical ScienceClinical TechnologiesNeuroscienceNutritionPublic Health and Health PromotionMajors for Bachelor of Business:
AccountingBusiness AdministrationBusiness Analytics and AnalysisEntrepreneurship and InnovationFinanceFinancial PlanningHuman Resource ManagementLogistics and Supply Chain ManagementManagementMarketingSports ManagementThe Bachelor of Health Science/Bachelor of Business double degree aims to develop a set of complementary and cross-disciplinary skills and knowledge in health and business.
You'll explore Australian and international health challenges and examine the physical, psychological and social aspects of health in a variety of settings.
You'll also gain core skills and knowledge in business, management and operations to prepare for work in modern organisations.
Work Integrated Learning is a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects. In this double degree, in the Health Sciences Project (HEA30001), and Industry Consulting Project (BUS30009), you’ll have the opportunity to apply your learning and work collaboratively in multi-disciplinary teams on an industry-linked project.
Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 20% off your course fees. Please check our updated entry requirements.
Start dates
Hawthorn campus
- Semester 1 - 26 February 2024
- Semester 2 - 29 July 2024
Duration
4 Year/s
Full-time
VTAC codes
- 3400211033 (IFP)
- 3400211031 (CSP)
CRICOS code
093361E
Fees
A$39940 (annual for 2024)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Course details
- Course structure, work integrated learning, career opportunities and professional recognition.
Course structure
Successful completion of the Bachelor of Health Science/ Bachelor of Business requires students to complete units of study to the value of 400-500 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Anatomy and Physiology | BIO10004 | 12.5 |
| Introduction to Health Sciences | HEA10001 | 12.5 |
| Digital Health Foundations | HEA10004 | 12.5 |
| Brain and Behaviour | PSY10007 | 12.5 |
| Foundations of Statistics | STA10003 | 12.5 |
| Health and Disease Across the Life Course | BIO20004 | 12.5 |
| Either Research Methods for Health Sciences | HEA20007 | 12.5 |
| or Introduction to Research Methods - This alternative unit is required in the Psychology and Psychophysiology Major and the Psychology and Forensic Science Major and is only available to students enrolled in these majors. | PSY10005 | 12.5 |
| Either Health Sciences Project * | HEA30001 | 12.5 |
| or Psychology Project * - This alternative unit is required in the Psychology and Psychophysiology Major and the Psychology and Forensic Science Major and is only available to students enrolled in these majors. | PSY30003 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
| Units | Unit codes | Credit points |
|---|---|---|
| Financial Information for Decision Making | ACC10007 | 12.5 |
| Innovative Business Practice | BUS10012 | 12.5 |
| Economics for Business Decision Making | ECO10005 | 12.5 |
| Introduction to Business Information Systems | INF10003 | 12.5 |
| Contemporary Management Principles | MGT10009 | 12.5 |
| Marketing and the Consumer Experience | MKT10009 | 12.5 |
| Sustainable Business Practice * | BUS30031 | 12.5 |
| Industry Consulting Project * | BUS30032 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
+
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
| Units | Unit codes | Credit points |
|---|---|---|
| Marketing Research and Analytics * | MKT20019 | 12.5 |
| Integrated Marketing Communication | MKT20021 | 12.5 |
| Consumer Behaviour | MKT20025 | 12.5 |
| Marketing and Innovation | MKT20031 | 12.5 |
| Frontiers in Digital Marketing | MKT20032 | 12.5 |
| Marketing Strategy and Planning * | MKT30016 | 12.5 |
| Innovative Branding * | MKT30017 | 12.5 |
| Marketing Insights * | MKT30018 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
Upon successful completion of the Bachelor of Health Science, graduates will be able to:
- apply health sciences concepts, practices, theories and evidence across a range of health-related issues
- retrieve, critically evaluate and communicate information about local and global health sciences issues from a variety of perspectives
- find and integrate information from a variety of sources using a range of technologies
- apply knowledge and skills associated with health sciences to a range of health-related activities, working independently and in teams
- apply innovation and technology to extend the boundaries of knowledge and research in health sciences
- demonstrate professional and ethical behaviours
- reflect on current skills, knowledge and attitudes, and plan ongoing personal and professional development
- promote and optimise the health and welfare of individuals and/or populations.
Upon successful completion of the Bachelor of Business, graduates will be able to:
- define and integrate theoretical principles applicable to business and apply those principles in a range of practices
- systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
- formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
- coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
- communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
- build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
- work collaboratively in diverse groups.
Career opportunities
Future career options for graduates of this double degree include a wide range of fields in both the health and business sectors.
Employment opportunities may be found in medical research, health communication and policy development, nutrition, consulting, business analysis, communications, entrepreneurship, event management, finance, human resources, international business, management, and marketing.
Professional recognition
The Finance major, in the Bachelor of Business and related double degrees, is recognised under the CFA Institute Affiliated University. The course covers at least 70% of Level 1 of the CFA program Candidate Body of Knowledge (CBOK) placing emphasis on the CFA Institute Codes of Ethics and Standards of Practice. This recognition signals to students, employers and the marketplace that that Swinburne’s curriculum is closely tied to professional practice and is well suited to preparing you for employment in the finance and investment industry, and for sitting the CFA examination. Students of the Finance major may be eligible for CFA Program Student Scholarships.
AACSB Accreditation
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements and English language requirements.
How to apply
Find out more about how to apply.
View the Course Admissions Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.