Bachelor of Design/ Bachelor of Business
with majors in Photomedia and Entrepreneurship and Innovation – Blended learning – on-campus and digital learning
Selected major: Photomedia
Photomedia is the future of image creation and visual storytelling. Gain exposure to various technological approaches and media platforms that highlight the intersections between photography and design, art direction, digital video, event design or installation. Develop the conceptual and technical skills in story-telling that are required to create sophisticated campaigns, publications and digital products.
Selected major: Entrepreneurship and Innovation
Entrepreneurs are innovators. They see opportunities, anticipate needs, solve problems, make plans, take risks, and build teams.
Whether you’re hatching an idea, wanting to know how to launch your own venture, or looking to create competitive advantage within an existing organisation, this major provides the tools and knowledge.
With plenty of hands-on learning, you’ll develop the type of fresh thinking required to build, launch and scale a start-up business or social venture.
Discover how to differentiate an idea from a real opportunity, use innovation theory to maximise that opportunity, and learn how to create desirable, viable business models.
Develop your strategic thinking and planning skills, explore business models, learn to interpret sales and marketing opportunities, build a team and source capital funding.
Majors for Bachelor of Design:
Branded EnvironmentsCommunication DesignMotion DesignPhotomediaUX Interaction DesignMajors for Bachelor of Business:
AccountingBusiness AdministrationBusiness Analytics and AnalysisEntrepreneurship and InnovationFinanceFinancial PlanningHuman Resource ManagementLogistics and Supply Chain ManagementManagementMarketingSports ManagementThe Bachelor of Design/Bachelor of Business equips students with the knowledge and skills essential for a career that encompasses the challenging and dynamic area of design and business sectors. By undertaking this double degree, graduates will be able to capitalise on opportunities in both the design and business professions.
Work Integrated Learning is a guaranteed part of all our bachelor degrees. This double degree has two units where you’ll have the opportunity to work on industry-linked projects. In the Design Capstone Project, you’ll work on an industry-linked project relevant to your design major, and in Industry Consulting Project (BSB3009), you’ll work in teams to solve a business problem briefed to you by our industry partners.
Start dates
Hawthorn campus
- Semester 1 - 26 February 2024
- Semester 2 - 29 July 2024
Duration
4 years full-time or equivalent part-time
Full-time, Part-time
VTAC codes
- 3400210721 (CSP)
- 3400210723 (IFP)
I chose Swinburne because I wanted to complete a degree that would give me practical work experience and a competitive edge over other graduates from other universities. My placement offered insight into working life and a clearer idea of the career path I'd like to take.
Linh
Bachelor of Design/Bachelor of Business
Course details
- Course structure, work integrated learning, career opportunities and professional recognition.
Course structure
Successful completion of the Bachelor of Design/ Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Financial Information for Decision Making | ACC10007 | 12.5 |
| Innovative Business Practice 1 | BUS10012 | 12.5 |
| Concepts and Narratives | DCO10001 | 12.5 |
| Digital Design | DCO10002 | 12.5 |
| Photography for Design | DCO10004 | 12.5 |
| Typography | DCO10005 | 12.5 |
| 20Th Century Design | DDD10001 | 12.5 |
| Economics for Business Decision Making | ECO10005 | 12.5 |
| Business Digitalisation | INF10024 | 12.5 |
| Contemporary Management Principles | MGT10009 | 12.5 |
| Marketing and the Consumer Experience | MKT10009 | 12.5 |
| Brand and Identify Design | DCO20001 | 12.5 |
| Web Design | DCO20004 | 12.5 |
| Contemporary Design Issues | DDD20004 | 12.5 |
| Sustainable Business Practice * | BUS30031 | 12.5 |
| Industry Consulting Project * | BUS30032 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Selected major: Photomedia
Photomedia is the future of image creation and visual storytelling. Gain exposure to various technological approaches and media platforms that highlight the intersections between photography and design, art direction, digital video, event design or installation. Develop the conceptual and technical skills in story-telling that are required to create sophisticated campaigns, publications and digital products.
| Units | Unit codes | Credit points |
|---|---|---|
| Experimental Image-Making Processes | ART20002 | 12.5 |
| Photography and Art Direction | DDD20009 | 12.5 |
| Digital Video Camera Techniques | DDM20003 | 12.5 |
| Compositing for Visual Effects * | DDD30011 | 12.5 |
| Visual Story Telling | DDD30015 | 12.5 |
| Photomedia Capstone Project * | DDD30042 | 25 |
| Commercial Photography on Location * | DDD30046 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Selected major: Entrepreneurship and Innovation
Entrepreneurs are innovators. They see opportunities, anticipate needs, solve problems, make plans, take risks, and build teams.
Whether you’re hatching an idea, wanting to know how to launch your own venture, or looking to create competitive advantage within an existing organisation, this major provides the tools and knowledge.
With plenty of hands-on learning, you’ll develop the type of fresh thinking required to build, launch and scale a start-up business or social venture.
Discover how to differentiate an idea from a real opportunity, use innovation theory to maximise that opportunity, and learn how to create desirable, viable business models.
Develop your strategic thinking and planning skills, explore business models, learn to interpret sales and marketing opportunities, build a team and source capital funding.
| Units | Unit codes | Credit points |
|---|---|---|
| Entrepreneurship and Opportunity | ENT10001 | 12.5 |
| Creativity and Innovation | ENT10002 | 12.5 |
| Toolbox for Prototyping and Interdisciplinary Collaboration | DES20057 | 12.5 |
| Lean Startup Springboard * | ENT20006 | 12.5 |
| Startup Funding and Investment | ENT20008 | 12.5 |
| Innovation Challenge Project * | DES30066 | 25 |
| Launching New Ventures * | ENT30015 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
On successful completion of the Bachelor of Design/Bachelor of Business, graduates will be able to:
- demonstrate knowledge and cognitive skills to review critically, analyse, consolidate and synthesise knowledge and apply this with initiative and judgment in planning, problem solving and decision making in professional practice and/or scholarship
- demonstrate technical and practical skills, and a broad understanding of key concepts in their chosen field of study
- demonstrate knowledge and cognitive and creative skills to exercise critical thinking and judgment in identifying and solving problems independently and collaboratively, in diverse contexts
- apply communication skills to present a clear, coherent and independent exposition of knowledge and ideas to different audiences and stakeholders
- with responsibility and accountability, apply their knowledge, cognitive and technical skills, and principles of sustainability and respectful design, to the development of design solutions
- exercise organisational and leadership skills, and demonstrate the ability to plan and execute a project and/or piece of research with groups that may include academics, industry professionals and students
- define and integrate theoretical principles applicable to business and apply those principles in a range of practices
- systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
- formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
- coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
- communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience.
Career opportunities
The course seeks to blend design and business disciplines in new and innovative ways to produce highly desirable business graduates who will bring a new approach to business and organisational structures.
Employment may be found in the areas of design consultancy, design management, publishing, merchandising, packaging, design research, marketing, economics and human resources.
Professional recognition
The Finance major, in the Bachelor of Business and related double degrees, is recognised under the CFA Institute Affiliated University. The course covers at least 70% of Level 1 of the CFA program Candidate Body of Knowledge (CBOK) placing emphasis on the CFA Institute Codes of Ethics and Standards of Practice. This recognition signals to students, employers and the marketplace that that Swinburne’s curriculum is closely tied to professional practice and is well suited to preparing you for employment in the finance and investment industry, and for sitting the CFA examination. Students of the Finance major may be eligible for CFA Program Student Scholarships.
Fees
Find out more about fees.
AACSB Accreditation
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, credit transfer and recognition of prior learning.
How to apply
Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.
Applications for all other intakes should be made directly to Swinburne.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.