Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
Majors for Bachelor of Business Analytics and Analysis:Business AnalysisBusiness Analytics
Majors for Bachelor of Business:AccountingBusiness AdministrationEntrepreneurship and InnovationFinanceFinancial Planning Human Resource ManagementLogistics and Supply Chain ManagementManagementMarketingSports Management
Let’s get down to business by levelling up with this next-gen double degree. Swinburne’s Bachelor of Business Analytics and Analysis/ Bachelor of Business will arm you with the tech, people and Agile skills to become the most sought-after person in the (board) room.
Super-intelligent problem solving
In this technology-charged double degree, you’ll leap into professional and ethical issues, dilemmas and cultural sensitivities. Sharpen your skills in creative problem-solving and persuasive pitching. Then apply razor-like precision and insights to solve people, process, technology and strategy problems.
Whether you envision yourself working in data analytics, marketing, finance, management, information systems, sustainable or innovative business practice or a related field, you’ll learn how to interpret and analyse business data, discover and predict patterns, connect the dots and spot opportunity where others see tumult. Emerge ready to disrupt and innovate in careers like business manager, IT support professional, systems analyst, systems architect, project manager and more.
Supercharge your résumé with real industry experience while you study
For local students who pass the competitive selection process, our Bachelor of Business Analytics and Analysis/ Bachelor of Business offers a 6- or 12-month Professional Placement. Learn more about Work Integrated Learning.
Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 30% off your course fees. Please check our updated entry requirements.
MEET US @ OPEN DAY
Sunday 31 July 10am – 4pm
We're back and bigger than ever. See Swinburne up close and personal – with talks, tours, demos, hubs, and more – this Open Day. Register_now
- Semester 1 - 27 February 2023
- Semester 2 - 31 July 2023
- 3400234561 (CSP)
- 3400234563 (IFP)
A$33100 (annual for 2022)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.