Bachelor of Business Analytics and Analysis/ Bachelor of Business
with a major in Marketing – Blended learning – on-campus and digital learning
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
Majors for Bachelor of Business Analytics and Analysis:
Business AnalysisBusiness AnalyticsMajors for Bachelor of Business:
AccountingBusiness AdministrationEntrepreneurship and InnovationFinanceFinancial PlanningHuman Resource ManagementLogistics and Supply Chain ManagementManagementMarketingSports ManagementLet’s get down to business by levelling up with this next-gen double degree. Swinburne’s Bachelor of Business Analytics and Analysis/ Bachelor of Business will arm you with the tech, people and Agile skills to become the most sought-after person in the (board) room.
Super-intelligent problem solving
In this technology-charged double degree, you’ll leap into professional and ethical issues, dilemmas and cultural sensitivities. Sharpen your skills in creative problem-solving and persuasive pitching. Then apply razor-like precision and insights to solve people, process, technology and strategy problems.
Whether you envision yourself working in data analytics, marketing, finance, management, information systems, sustainable or innovative business practice or a related field, you’ll learn how to interpret and analyse business data, discover and predict patterns, connect the dots and spot opportunity where others see tumult. Emerge ready to disrupt and innovate in careers like business manager, IT support professional, systems analyst, systems architect, project manager and more.
Supercharge your résumé with real industry experience while you study
For local students who pass the competitive selection process, our Bachelor of Business Analytics and Analysis/ Bachelor of Business offers a 6- or 12-month Professional Placement. Learn more about Work Integrated Learning.
Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 20% off your course fees. Please check our updated entry requirements.
Start dates
Hawthorn campus
- Semester 1 - 26 February 2024
- Semester 2 - 29 July 2024
Duration
4 Year/s
Full-time
VTAC codes
- 3400234561 (CSP)
- 3400234563 (IFP)
CRICOS code
109240A
Fees
A$39940 (annual for 2024)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Course details
- Course structure and career opportunities.
Course structure
Successful completion of the Bachelor of Business Analytics and Analysis/ Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Financial Information for Decision Making | ACC10007 | 12.5 |
| Innovative Business Practice | BUS10012 | 12.5 |
| Economics for Business Decision Making | ECO10005 | 12.5 |
| Agile Software Design and Prototyping | INF10023 | 12.5 |
| Introduction to Business Digitalisation | INF10024 | 12.5 |
| Foundations of Data Management and Analytics | INF10025 | 12.5 |
| First Year Industry Project | INF10026 | 12.5 |
| Contemporary Management Principles | MGT10009 | 12.5 |
| Marketing and the Consumer Experience | MKT10009 | 12.5 |
| Digital Business Analysis and Design | INF20029 | 12.5 |
| Sustainable Business Practice * | BUS30031 | 12.5 |
| Business Digitalisation Industry Project * | INF30027 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
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Choose a major:
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Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
| Units | Unit codes | Credit points |
|---|---|---|
| Marketing Research and Analytics * | MKT20019 | 12.5 |
| Integrated Marketing Communication | MKT20021 | 12.5 |
| Consumer Behaviour | MKT20025 | 12.5 |
| Marketing and Innovation | MKT20031 | 12.5 |
| Frontiers in Digital Marketing | MKT20032 | 12.5 |
| Marketing Strategy and Planning * | MKT30016 | 12.5 |
| Innovative Branding * | MKT30017 | 12.5 |
| Marketing Insights * | MKT30018 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Other studies
4 units (50 credit points)
Choose from a combination of the following course components to complete 50 credit points of other study. Students may also select elective units (12.5 credit points each).
Work Integrated Learning
Swinburne's Work Integrated Learning program provides additional opportunities for you to gain valuable skills and real industry experience in the form of placements, internships or study tours - all while earning credit towards your degree.
Choose a Work Integrated Learning option:
You'll get paid to work in an area related to your field of study for 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement co-major has four 25 credit point units.
Professional Placement in Business
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A | BUS20010 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
| Integrated Professional Placement B | BUS20011 | 25 |
You'll get paid to work in an area related to your field of study for 6 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement minor has two 25 credit point units.
Professional Placement in Business
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Business | BUS20010 | 25 |
A Professional Internship is all about gaining valuable real-world skills in your area of study all while earning credit points towards your degree. Plus, it looks great on your CV as it shows you’ve had real industry experience before you’ve even graduated!
You might choose to complete your internship part-time over a semester or in a more intensive block during Summer or Winter terms.
Travel overseas, discover other cultures, enrich your professional experience and enhance your CV all while gaining credit towards your course.
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
On successful completion of this Course students will be able to
- Business Analytics and Analysis Degree: Define and integrate theoretical principles applicable to Business, Technology, Analysis and Analytics and apply those principles to inform and improve practice in a range of industry contexts
- Business Analytics and Analysis Degree: Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of Business, Technology, Analysis and Analytics problems that arise in business contexts
- Business Analytics and Analysis Degree: Apply critical thinking, reflection and judgment in the selection and application of the appropriate IS/IT related theories, frameworks and/or methods as part of the process to identify and propose solutions to organisational problems
- Business Analytics and Analysis Degree: Demonstrate an appreciation and understanding of the professional and ethical issues, dilemmas, and cultural sensitivities pertaining Business, Technology, Analysis and Analytics professional in a range of environments
- Business Analytics and Analysis Degree: Communicate and articulate clear, coherent and independent exposition of knowledge and innovative ideas appropriate for the problem context, the stakeholders, and the organisational environment
- Business Analytics and Analysis Degree: Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies and practices and their implications to business and social environments
- Business Analytics and Analysis Degree: Work in a self-reliant, independent and responsible manner, show leadership and take initiative where appropriate, particularly in a collaborative and team environment
- Bachelor of Business Degree: Define and integrate theoretical principles applicable to business and apply those principles in a range of practices
- Bachelor of Business Degree: Systematically review and critically evaluate research from a variety of sources in order to make informed judgements for innovatively solving a range of problems that arise in business contexts
- Bachelor of Business Degree: Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the environment, economy and society
- Bachelor of Business Degree: Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
- Bachelor of Business Degree: Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
- Bachelor of Business Degree: Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
- Bachelor of Business Degree: Work collaboratively in groups
Career opportunities
The growing demand for professionals who can provide the expertise in both business analytics/business analysis and specific business discipline means that graduates of this double degree can enjoy career opportunities within a specific field in business as well as in business analytics/business analysis area. The course also provides individuals with the requisite academic knowledge and skills to undertake further learning at higher levels such as Honours, Graduate Certificate, or Masters (by coursework) within the field of business analytics/business analysis and/or business
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements and English language requirements.
How to apply
Find out more about how to apply.