Bachelor of Arts/ Bachelor of Business

with majors in Creative Writing and Literature and Marketing – Blended learning – on-campus and digital learning

BB-ARTBUS1 Double degree Hawthorn Send me a link to this course

This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.

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Selected major: Creative Writing and Literature

Gain an understanding of creative text and popular culture in literature. Develop models for your own writing and critiquing skills in literature, while exploring subjects such as self and society.

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.

You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

The Bachelor of Arts / Bachelor of Business offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a strong understanding of the business world. Students develop analytical, communication and research skills designed to facilitate their personal and professional development.

Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills.

Start dates

Hawthorn campus

  • Semester 1 - 26 February 2018
  • Semester 2 - 30 July 2018

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210121 (CSP)
  • 3400210123 (IFP)