It's well-known that great advertising attracts customers, generates revenue, and improves brand awareness.
Many consumers have moved online, and as a result, companies of all sizes have moved large sections of their marketing campaign efforts into the digital space. Some have done this strategically and proactively and others have been dragged kicking and screaming.
This one-day course will teach you how to design a digital marketing strategy from the ground up including goals, objectives, and measures of success and then how to implement and review it.
We teach the tools and processes designed to take the ‘fear factor’ out of digital marketing and close skills gaps of marketing professionals who seek to perform more strongly in the digital space.
A core challenge of digital marketing has been that advertising platforms, like Google and Facebook, are constantly changing everything from audience targeting to advertising formats; and it’s been very difficult for brands and agencies to keep up.
We have designed this Digital Marketing Course to give you the core tools, knowledge, and skills to create robust campaigns no matter the platform, and allow you to adapt to the ongoing changes.
This course looks at cost per lead, cost per sale, the impact of social media, and getting a return on investment on your digital marketing campaigns. This empowers you to not only run your campaigns with the maximum chance of success, but review, tweak for improvements, and report back to your organisation.
Who should attend?
This course is suitable for marketing professionals seeking to build their digital campaign management skills and managers who need to understand digital marketing more thoroughly, such as setting objectives and reviewing results in line with corporate objectives.
(unless stated, Swinburne Professional courses do not attract GST)
Learning with Swinburne Professional
Swinburne Professional is a division of Swinburne University that exclusively services professionals. We offer professional development to people with existing skills and experience, who are ready to up-skill or formalise their skills for their next career stage. Immerse yourself in a Swinburne Professional short course or qualification to enhance your current knowledge with fast-tracked, practical learning that gets you to your goal faster.
Find out more about what we offer here.