Social media has been one of the most disruptive technological and social changes in the past decade. As connectivity and public expectations have changed, so have the social media responsibilities for all brands and organisations operating today. In short, it’s a must.
It’s also equally important to understand the implications and purpose in using social media as a brand or organisation. This course covers the strategic side of social media, including the tools available, return on investment, messaging and content development, audience management and engagement, and analytics.
You will also learn from real case studies, and be provided with social media strategy templates and a development guide; everything you need to get started.
Who should attend?
Anyone responsible for managing the social media for a brand or organisation, or anyone responsible for developing communications strategies or policies.
(unless stated, Swinburne Professional courses do not attract GST)
Our Live Online delivery
Our Live Online delivery is a dynamic, engaging and interactive way to learn remotely. It’s just like face to face but with the added benefits of digital technology. Your facilitator will present in real-time, and you will be able to participate in group discussions and collaborate on exercises and group activities using our interactive platforms.