Make Better Decisions with Experimentation
This business experimentation short course will equip you with practical skills to run fast, low-cost business experiments. You’ll gain the capabilities and tools to quickly learn from your customers, test new business strategies and make better business decisions quickly and effectively.
Strategic decision making can be challenging, particularly when the success of your organisation or team depends on it. Relying on your instincts, intuition or a hunch to make important business decisions doesn’t always work, and can result in situations that may have been avoided by running small experiments first.
This course teaches effective business experimentation methods and provides business experimentation examples from world-class companies. You will learn how to use experimentation principles to test and validate your own ideas and use them to make more effective data-driven strategic decisions. You’ll also learn how to design your own smart business experiments, which metrics to look out for, and how to turn insights into action.
These are valuable skills for professionals working in marketing, product development, business management and more. If you make strategic decisions that involve risk, a cost investment or market testing, business experiments can be a game-changer. They can help you gain a competitive advantage, lead with confidence and deliver more successful projects.
Who should attend?
Professionals who need to make strategic or competitive decisions regularly in the workplace. This course is for anyone wanting to learn how to test and validate their ideas and use the data to make better business decisions.
Duration
2 days
Study modes
Live online
Fees*
$2,400
(unless stated, Swinburne Professional courses do not attract GST)
The course has the right blend of experimentation theory with hands-on learning and practical tools. I thoroughly enjoyed the course and would recommend it to anyone interested in learning more about experimentation.
Participant
Make Better Decisions with Experimentation
Swinburne Live Online Short Courses and Qualifications
Our Live Online training is delivered to you live, providing similar interactions as face to face training with the benefits of remote access. The training is delivered through video conferencing and discussion board platforms. Workshops are broken into interactive video sessions, including presentations and distribution of materials and discussion board based activities.
Our Live Online delivery
Our Live Online delivery is a dynamic, engaging and interactive way to learn remotely. It’s just like face to face but with the added benefits of digital technology. Your facilitator will present in real-time, and you will be able to participate in group discussions and collaborate on exercises and group activities using our interactive platforms.
Course details
- Course delivery, learning objectives and benefits.
Course delivery
In this interactive two-day course,you will work in small teams to solve real-world business challenges using the core methods and principles of business experimentation. You’ll gain an experience of the full experimentation process from forming a hypothesis and creating a roadmap to running experiments and identifying success. You will gain inspiration and understanding from fellow industry leaders, and complete the course with a portfolio of experiments you can apply to a high-priority problem in their current role.
Learning objectives
You will learn the skills to:
- Apply practical business experimentation tools and techniques to gather the relevant, high-quality data needed to make better strategic decisions.
- Adopt the behaviours and mindsets to successfully run fast, low-cost business experiments in your organisation.
- Understand how to translate your business strategy into a series of testable business hypotheses and use an experimentation roadmap.
- Know which metrics to track, and what success looks like.
- Interpret data and information from experiments and which actions to take as a result.
Benefits
How you benefit
- Deliver more successful projects by quickly testing which strategic decisions will work, and which to avoid.
- Reduce risk by testing new products and services in-market to gauge performance before a larger launch.
- Save costs and make better business investments by testing market conditions.
- Increase customer satisfaction by understanding customer values, drivers and motivators.
- Explore new market opportunities and identify which ideas will have traction.
- Make better leadership decisions and have a greater impact in your organisation and industry.
- Join an exclusive online community of graduates after the course and access ongoing coaching, support and resources from the facilitator.
Course inclusions
- Participant course training manual.
- New Live Online delivery allows you to do the course from anywhere in the country.
- Live online delivery available in the following states and territories – Adelaide, Brisbane, Canberra, Darwin, Melbourne, Perth, Sydney, Tasmania.
Course downloads
- Timetables, course brochures and further information.
Short Course Overview - Business Experimentation
Download this document as a quick outline of the short course that can be printed and presented to your employer.
Facilitators
- Facilitator information.

Gavin Bryant
Gavin Bryant is an award-winning expert in early-stage experimentation in Australia. He’s successfully run more than 1,000+ experiments, testing hundreds of new growth opportunities for organisations.
Find out more
Make an enquiry
Make an enquiry
Training Organisation Identifier (TOID): 3059