This business experimentation short course will equip you with practical skills to run fast, low-cost business experiments. You’ll gain the capabilities and tools to quickly learn from your customers, test new business strategies and make better business decisions quickly and effectively.
Strategic decision making can be challenging, particularly when the success of your organisation or team depends on it. Relying on your instincts, intuition or a hunch to make important business decisions doesn’t always work, and can result in situations that may have been avoided by running small experiments first.
This course teaches effective business experimentation methods and provides business experimentation examples from world-class companies. You will learn how to use experimentation principles to test and validate your own ideas and use them to make more effective data-driven strategic decisions. You’ll also learn how to design your own smart business experiments, which metrics to look out for, and how to turn insights into action.
These are valuable skills for professionals working in marketing, product development, business management and more. If you make strategic decisions that involve risk, a cost investment or market testing, business experiments can be a game-changer. They can help you gain a competitive advantage, lead with confidence and deliver more successful projects.
Who should attend?
Professionals who need to make strategic or competitive decisions regularly in the workplace. This course is for anyone wanting to learn how to test and validate their ideas and use the data to make better business decisions.
(unless stated, Swinburne Professional courses do not attract GST)
The course has the right blend of experimentation theory with hands-on learning and practical tools. I thoroughly enjoyed the course and would recommend it to anyone interested in learning more about experimentation.
Make Better Decisions with Experimentation
Swinburne Live Online Short Courses and Qualifications
Our Live Online training is delivered to you live, providing similar interactions as face to face training with the benefits of remote access. The training is delivered through video conferencing and discussion board platforms. Workshops are broken into interactive video sessions, including presentations and distribution of materials and discussion board based activities.
Our Live Online delivery
Our Live Online delivery is a dynamic, engaging and interactive way to learn remotely. It’s just like face to face but with the added benefits of digital technology. Your facilitator will present in real-time, and you will be able to participate in group discussions and collaborate on exercises and group activities using our interactive platforms.