Bachelor of Media and Communication

with a major in Digital Advertising Technology – Blended learning – on-campus and digital learning

BA-MCMN Degree Hawthorn Send me a link to this course

The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry.

Selected major: Digital Advertising Technology

Gain the skills to produce tailored content, manage campaigns and evaluate analytics. This major has been developed in consultation with Adobe and industry partners.

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Start dates

Hawthorn campus

  • Semester 1 - 1 March 2021
  • Semester 2 - 2 August 2021

Duration

3 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210851 (CSP)
  • 3400210853 (IFP)

Faculty

Faculty of Health, Arts and Design