Bachelor of Media and Communication (Professional)
with a major in Digital Advertising Technology – Blended learning – on-campus and digital learning
Selected major: Digital Advertising Technology
Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.
The Bachelor of Media and Communication (Professional) is designed to prepare you for a variety of roles in the dynamic and ever-changing industries associated with media and communication.
The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate effectively in diverse settings within the industry.
All our bachelor degrees include a guaranteed Work Integrated Learning opportunity, which could be a placement, internship or industry-linked project. This Professional Degree includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree. In your final year, you'll also have the opportunity to apply your learning in a professionally focused, industry-linked project relevant to your major study area.
Graduates will be well qualified for roles in settings such as agencies, not-for-profits, government departments, small business and large corporate organisations.
Timely VTAC applications close Thursday 30 September.
There's no better way to figure out your VTAC preferences than to go straight to the source: strike up a live chat with a Swinburne current student, or book a one-on-one appointment with a Swinburne expert. Learn more
Duration
4 years full-time or equivalent part-time
Full-time, Part-time
VTAC codes
- 3400210841 (CSP)
- 3400210843 (IFP)
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I’ve had amazing internships with incredible companies. I’m working in an industry placement as a Social Media Response Specialist at Optus. I’ve been able to use the skills learnt in my major, and have worked with the Digital Content team to create content for the Optus website.
Chloe
Bachelor of Media and Communication (Professional), majoring in Social Media
Course details
- Course structure, work integrated learning and career opportunities.
Course structure
Successful completion of the Bachelor of Media and Communication (Professional) requires students to complete units of study to the value of 375 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Professional Communication Practice | COM10007 | 12.5 |
| Media Content Creation | JOU10007 | 12.5 |
| Introduction to Media Studies | MDA10001 | 12.5 |
| Global Media Industries | MDA10008 | 12.5 |
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Selected major: Digital Advertising Technology
Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.
| Units | Unit codes | Credit points |
|---|---|---|
| Introduction to Digital Imaging | DDD10009 | 12.5 |
| Digital Content Management | ICT10021 | 12.5 |
| User Experience Design | DIG20005 | 12.5 |
| Search, Social Media and Video marketing | DIG20010 | 12.5 |
| Digital Mobility * | DIG20011 | 12.5 |
| Digital Marketing Project 1 * | DIG30001 | 12.5 |
| Digital Marketing Project 2 * | DIG30002 | 12.5 |
| Advertising Technology * | DIG30003 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
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Placement
4 units (100 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Integrated Professional Placement A - Media and Communication | MDA20016 | 25 |
| Integrated Professional Placement B - Media and Communication | MDA20017 | 25 |
| Work Experience In Industry A | WEI20001 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
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Other studies
10 units (125 credit points)
Choose from a combination of the following course components to complete 125 credit points of other study. Students may also select elective units (12.5 credit points each).
Work Integrated Learning
Swinburne's Work Integrated Learning program provides additional opportunities for you to gain valuable skills and real industry experience in the form of placements, internships or study tours - all while earning credit towards your degree.
Choose a Work Integrated Learning option:
You'll get paid to work in an area related to your field of study for 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement co-major has four 25 credit point units.
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You'll get paid to work in an area related to your field of study for 6 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement minor has two 25 credit point units.
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A Professional Internship is all about gaining valuable real-world skills in your area of study all while earning credit points towards your degree. Plus, it looks great on your CV as it shows you’ve had real industry experience before you’ve even graduated!
You might choose to complete your internship part-time over a semester or in a more intensive block during Summer or Winter terms.
Travel overseas, discover other cultures, enrich your professional experience and enhance your CV all while gaining credit towards your course.
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
On successful completion of the Bachelor of Media and Communication (Professional), graduates will be able to:
- demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
- formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
- exercise initiative and judgement in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
- demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
- recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
- apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
- reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
- apply research methodology relevant to the field of media and communication.
Career opportunities
Graduates will be well qualified for positions in media, communication and cultural professional roles in agencies, not-for-profits, government departments, small business and large organisations. These include roles as media content creators, media managers, social media channel and platform specialists, journalists, publicists, radio producers, archivists, writers, and curators.
Fees
- Fees for 2021.
| 2021 rate* | Estimated total cost of the course | Estimated cost of the course per year if studying full-time* | Amenities fee per year if studying full-time* |
|---|---|---|---|
| Commonwealth Supported Place (CSP) |
$54,375 | $14,500 | See how your SSAF is calculated |
How do I pay my fees?
HECS-HELP is a loan and discount scheme available to eligible students enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of the student contribution amount.
Find out more about fees.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, credit transfer and recognition of prior learning.
How to apply
Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.
Applications for all other intakes should be made directly to Swinburne.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.