Bachelor of Media and Communication (Professional)

with a major in Digital Advertising Technology – Blended learning – on-campus and digital learning

BA-MCMPROF Degree including work placement Hawthorn Send me a link to this course

Selected major: Digital Advertising Technology

Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.

The Bachelor of Media and Communication (Professional) is designed to prepare you for a variety of roles in the dynamic and ever-changing industries associated with media and communication.

The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate effectively in diverse settings within the industry.

All our bachelor degrees include a guaranteed Work Integrated Learning opportunity, which could be a placement, internship or industry-linked project. This Professional Degree includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree. In your final year, you'll also have the opportunity to apply your learning in a professionally focused, industry-linked project relevant to your major study area.

Graduates will be well qualified for roles in settings such as agencies, not-for-profits, government departments, small business and large corporate organisations.

Timely VTAC applications close Thursday 30 September.

There's no better way to figure out your VTAC preferences than to go straight to the source: strike up a live chat with a Swinburne current student, or book a one-on-one appointment with a Swinburne expert. Learn more

Start dates

Hawthorn campus

  • Semester 1 - 1 March 2021

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210841 (CSP)
  • 3400210843 (IFP)