The Bachelor of Media and Communication (Professional) is designed to provide students with the latest skills and knowledge that will prepare them for a variety of roles in the dynamic and ever changing industries associated with media and communication. The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate effectively in diverse settings within industry.
Students are required to undertake foundation units coupled with a major which is then combined with other studies of their choice. Graduates will be well qualified for positions in professional roles in settings such as agencies, not-for-profits, government departments, small business and large corporate organisations.
The professional industry-linked component provides students with the opportunity to gain awareness, experience, and links to industry, whilst enabling them to apply their knowledge, techniques and skills to solve industry related problems. This option is intended for students who wish to focus on a particular area of their career or consultancy.
Selected major: Advertising
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.
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- Semester 1 - 27 February 2017
4 years full-time or equivalent part-time
- 3400210841 (CSP)
- 3400210843 (IFP)
Faculty of Health, Arts and Design
The opportunity to gain hands-on experience while studying at Swinburne has benefited my career. I've completed work experience as an assistant editor and marketing assistant. I met lots of new people, improved my writing and editing skills and learnt some marketing and advertising lingo.
Studying media and communication
Throughout my course I've been challenged to make and take opportunities for myself, which has been extremely rewarding. I've just started a work placement and it has provided a clear link between what I've learned in class and what I hope to achieve in my career.
EMBRACE THE ADVENTURE
Whether you’re looking for a semester exchange or a short-term study tour, Swinburne offers a range of international study opportunities for undergraduate and postgraduate students. Sammy Foster (pictured) gained amazing experience along with credit towards her Bachelor of Communications (Media Studies) while on exchange at the University of California, Los Angeles.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.