Bachelor of Media and Communication/ Bachelor of Business

with a major in Public Relations – Blended learning – on-campus and digital learning

BB-MCMNBUS Double degree Hawthorn Send me a link to this course

Selected major: Public Relations

Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.

The Bachelor of Media and Communication/Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.

You'll learn how to think critically and to develop problem-solving skills, research issues and analyse information. Gain an understanding of media and media production, public relations and the impact of design on these specialised areas of communication.

Work Integrated Learning is a guaranteed part of all our bachelor degrees. In this double degree, in a Media and Communications Project relevant to your major study area, and an Industry Consulting Project (BUS30009), you'll have the opportunity to apply your learning in professionally focused, industry-linked projects.

ATAR 60 2023 Guaranteed Entry ATAR

Start dates

Hawthorn campus

  • Semester 1 - 26 February 2024
  • Semester 2 - 29 July 2024

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210861 (CSP)
  • 3400210863 (IFP)