Bachelor of Health Science/ Bachelor of Business

with a major in Marketing – Blended learning – on-campus and digital learning

BB-HSCBUS Double degree Hawthorn Send me a link to this course

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. 

You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

The Bachelor of Health Science/Bachelor of Business double degree aims to develop a set of complementary and cross-disciplinary skills and knowledge in health and business.

You'll explore Australian and international health challenges and examine the physical, psychological and social aspects of health in a variety of settings.

You'll also gain core skills and knowledge in business, management and operations to prepare for work in modern organisations.

Work Integrated Learning is a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects. In this double degree, in the Health Sciences Project (HEA30001), and Industry Consulting Project (BUS30009), you’ll have the opportunity to apply your learning and work collaboratively in multi-disciplinary teams on an industry-linked project.

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Hawthorn campus

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Start dates

Hawthorn campus

  • Semester 1 - 28 February 2022
  • Semester 2 - 1 August 2022

View application and start dates

Duration

4-5 years full-time or equivalent part-time depending on HSC Major

Full-time, Part-time

VTAC codes

  • 3400211033 (IFP)
  • 3400211031 (CSP)