Bachelor of Engineering (Mechanical) (Honours) / Bachelor of Business
with a major in Marketing – Blended learning – on-campus and digital learning
This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
The Bachelor of Engineering (Mechanical) (Honours) / Bachelor of Business allows students to enhance their mechanical engineering studies in design, manufacturing and maintenance with fundamental knowledge in the field of business. It offers students a diverse and highly valued skill set.
Students apply their learning in a professionally focused, multidisciplinary project during their final year of study. Topics may include modelling bushfire behaviour, creating renewable energy technology or developing the Formula SAE electric race car. They also undertake at least 12 weeks of relevant work experience and can choose to complete postgraduate-level elective units.
This course has been replaced by the Bachelor of Engineering (Honours) / Bachelor of Business.
VTAC codes
- 3400234663 (IFP)
- 3400234661 (CSP)
Course details
- Course structure, work integrated learning, career opportunities and professional recognition.
Course structure
Successful completion of the Bachelor of Engineering (Mechanical) (Honours) / Bachelor of Business requires students to complete units of study to the value of 500 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Engineering Materials | ENG10002 | 12.5 |
| Mechanics of Structures | ENG10003 | 12.5 |
| Digital and Data Systems | ENG10004 | 12.5 |
| Engineering Mathematics 2 | MTH10007 | 12.5 |
| Calculus and Applications | MTH10012 | 12.5 |
| Energy and Motion | PHY10001 | 12.5 |
| Electronics and Electromagnetism | PHY10004 | 12.5 |
| Robotics and Mechatronics Project 1 | RME10001 | 12.5 |
| Professional Experience in Engineering | EAT20008 | 0 |
| Engineering Management 1 | MME30001 | 12.5 |
| Final Year Research Project 1 (Eng/Bus) * | EAT40001 | 12.5 |
| Final Year Research Project 2 (Eng/Bus) * | EAT40002 | 12.5 |
| Engineering Management 2 | MME40001 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
| Units | Unit codes | Credit points |
|---|---|---|
| Financial Information for Decision Making | ACC10007 | 12.5 |
| Economic Principles | ECO10004 | 12.5 |
| Introduction to Business Information Systems | INF10003 | 12.5 |
| Fundamentals of Marketing | MKT10007 | 12.5 |
+
+
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
| Units | Unit codes | Credit points |
|---|---|---|
| Marketing Research and Analytics * | MKT20019 | 12.5 |
| Integrated Marketing Communication | MKT20021 | 12.5 |
| Consumer Behaviour | MKT20025 | 12.5 |
| Marketing and Innovation | MKT20031 | 12.5 |
| Frontiers in Digital Marketing | MKT20032 | 12.5 |
| Marketing Strategy and Planning * | MKT30016 | 12.5 |
| Innovative Branding * | MKT30017 | 12.5 |
| Marketing Insights * | MKT30018 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Honours
Honours merit calculation
Honours merit calculation will be based on the averaged results of 12 units in the final two years of the course with the following descriptive outcomes:
- BEng (Mechanical) (Hons) / BBus with High Distinction; for students who achieve ≥ 80
- BEng (Mechanical) (Hons) / BBus with Distinction; for students who achieve 70 – 79
- BEng (Mechanical) (Hons) / BBus with Credit; for students who achieve 60 – 69
- BEng (Mechanical) (Hons) / BBus; for students who achieve < 60
Students who transfer with advanced standing are required to undertake at least nine of these units at Swinburne, including all six Advanced Engineering units, to qualify for an honours merit calculation. This honours merit calculation will be based only on units completed at Swinburne. If a student has not completed at least nine of the specified units, they will graduate with a BEng (Mechanical) (Hons) / BBus as an award title, but not be eligible for a merit based honours description.
The following units will be used in the honours merit calculation:
- MEE30001 Materials and Manufacturing
- MEE30002 Control Engineering
- MEE30003 Machine Design
- MME30001 Engineering Management 1
- MEE30004 Solid Mechanics
- MEE40001 Thermodynamics 2 *
- MEE40002 Mechanical Systems Design *
- MEE40003 Machine Dynamics 2 *
- MEE40004 Fluid Mechanics 2 *
- MME40001 Engineering Management 2
- EAT40001 Final Year Research Project 1 (Eng/Bus) *
- EAT40002 Final Year Research Project 2 (Eng/Bus) *
* Denotes outcome unit
Course learning outcomes
Students who successfully complete the Bachelor of Engineering (Mechanical) (Honours) will be able to:
- Apply coherent and advanced knowledge of mechanical engineering in diverse contexts and applications using critical thinking and judgment.
- Apply knowledge of research principles and methods to plan and execute a piece of research with some independence, as preparation for research higher degrees.
- Apply problem solving, design and decision-making methodologies to identify and provide innovative solutions to complex problems with intellectual independence.
- Apply abstraction, mathematics and mechanical engineering fundamentals to the analysis, design and operation of a model, using appropriate engineering methods and tools.
- Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team, and use the basic tools and practices of project management within project work.
- Demonstrate professionalism, integrity, ethical conduct, professional accountability and an awareness of professional engineering practice in a global and sustainable context.
- Reflect on and take responsibility for their own learning and self-management processes, and manage their own time and processes effectively by regularly reviewing of personal performance as a means of managing continuing professional development and lifelong learning.
Students who successfully complete the Bachelor of Business will be able to:
- Define and integrate theoretical principles applicable to business and apply those principles in a range of practices.
- Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts.
- Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line.
- Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas.
- Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience.
- Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies.
- Work collaboratively in diverse groups.
Career opportunities
Graduates of this double degree course may select paths from either Bachelor of Engineering (Mechanical Engineering) or Bachelor of Business, or from both discipline areas. Graduates should have an advantage in the marketplace compared to those with single-discipline degrees.
Professional recognition
Graduates are eligible to apply for graduate membership of Engineers Australia.
Fees
Find out more about fees.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, credit transfer and recognition of prior learning.